The Studio is an established independent fitness company run by highly qualified and multi-award winning fitness trainer, Nicola Carless. Over the years, hundreds of men and women have achieved and maintained their health and fitness goals, thanks to The Studio, which offers a mix of classes, specialist training programmes and one-to-one sessions.

The requirement

Keeping her members regularly updated with the latest developments and news from The Studio is a key priority for Nicola. However, with so many different classes, sessions and programmes to run seven days a week, she’s often left with very little time to dedicate to writing her content each month.

The solution

Nicola is provided with fresh new content for her blog, members’ email newsletter and social media posts every month. It’s a collaborative effort, in which everything that’s produced is discussed a month in advance and is aimed at engaging The Studio’s target audience as much as possible.

From time-to-time, Nicola also requires PR support to help raise awareness of events and/or activities involving The Studio. For instance, Nicola and her Zumba group ladies recently performed live on stage alongside Peter Kay as part of his Dance for Life fund-raising event in aid of Cancer Research UK.

The results

Nicola has peace of mind that her content is being taken care of. Not only can she ensure that The Studio website is kept regularly updated with at least two SEO-optimised blogs a month, she’s also provided with a batch of new posts for The Studio’s Facebook page, as well as newsletter content that a) captures The Studio’s tone and voice and b) The Studio’s members find relevant and interesting.

In terms of PR results, The Studio’s involvement in the recent Dance for Life fundraiser at the Barclaycard Arena generated widespread regional media coverage, which included articles in the local print and online media and two live radio interviews – one in the studio at BBC Hereford & Worcester and the other, with BBC WM at The Studio.

“Sanina has taken the time to understand my business and how I work, which is reflected in all of her work,” said Nicola.

“She writes my blogs and newsletters in a tone that reflect my personality, which is essential, as I work within an industry in which being personable is key. Sanina delivers the expected results and more.”