How to write readworthy blogs
Blogs are a great way of communicating with your audience right now. But can you guarantee yours are going to get read? This article explains how to write readworthy blogs.Read more
Lockdown learning: Free online content training
- content, content marketing, content strategy, copywriting, online learning, SEO, SEO copywriting, Training
Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.Read more
4 things I love most about freelancing
I never set out to become a freelancer. I happily worked for employers in both the private and public sector for almost two decades. Then, around 2.5 years ago, I decided I needed a change, one that didn’t involve working […]Read more
Success story interview: Sanina spills the beans in freelance copywriter Q&A
- content marketing, copywriter, freelance content writer, freelance copywriter, freelance PR, freelancing
Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the […]Read more
What’s the purpose of repurposing content?
Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of […]Read more
What’s the big deal about podcasts?
This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and […]Read more
Ten reasons to blog
- blog, Blogging, content, content marketing, content strategy, copywriting, digital copywriting, Inbound marketing, online content
When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number […]Read more
Three signs it’s time to outsource your content writing
Have you found yourself umming and ahing about whether or not you should outsource your content writing? Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about […]Read more
Content marketing: What’s coming up in 2017?
With 2016 virtually on its way out and 2017 just around the corner, what better time than now to think about the path content marketing will take over the next 12 months. So, without further ado, here are my top […]Read more
The essential checklist for writing call to actions that convert
What do you want your readers to do once they’ve finished reading your piece of content? Download your free ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you […]Read more