Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or talked about ever again. Amen.

In this special ‘how to’ guide Sanina Kaur, Director of SK Copy Co, produced for B2B Marketing, she taps into her journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content.

You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. This blog reveals the top six reasons why journalists make the best copywriters.