Sanina Kaur
/San-ee-na Kore/

NOUN

1. Freelance B2B & B2C copywriter with 20+ years’ experience.

EXAMPLE SENTENCE:

‘Sanina Kaur is the ‘SK’ in SK Copy Co. She’s a freelance copywriter with a quick-thinking journalist’s brain and results-driven PR background.’

About Sanina (in her own words)

Trained writer + journo brain + PR instincts = SK Copy Co

I’m a former print and broadcast journalist and senior PR professional-turned-copywriter with more than 20+ years’ writing experience.

I’ve been writing since the age of 17, when I first started out as a trainee reporter at my local newspaper.

Six years later, I swapped newsrooms for Solihull Council’s and then Worcestershire County Council’s corporate comms teams. And then six years after that, I was a Senior Account Manager at some of the biggest and best agencies in the Midlands for clients, including PwC, Westfield, Arriva Buses, Harvester and Papa John’s Pizza.

Throughout it all, I was still writing. And I’m still writing more than two decades later for businesses, agencies and individuals across a variety of sectors and for clients, including Holland & Barrett, HomeServe, Stagecoach Midlands, Midlands Aerospace Alliance, University of Birmingham and Co-op.

Journalism, content marketing, PR and inbound marketing, I tick all of these boxes.

6 years
as a journalist and editor
10 years
agency-side PR and commercial copywriting
6 years
in-house corporate communications

 

 

Introducing….the rest of the SK Copy Co team

Sanina heads up all things copy and PR-related, while her associates, who are among the best digital marketing, design and tech professionals around, are on hand to take care of your other marketing requirements.

 

This means you only need to worry about dealing with a maximum of one to two people and just one company overall. And because we’re not a full-blown agency, we won’t charge you hefty mark-ups to cover all of the costs that come with being an agency and dealing with massive teams.

sophie-green

Sophie Green

There’s design and there’s thoughtful design, which Sophie excels at.

Give her a nugget of an idea and Sophie runs with it, conjuring up exciting, award-winning concepts that turn heads and make brands stand out for all the right reasons.

Neil Williams

Neil Williams

Neil’s a web designer and developer with 7+ years’ experience across platforms including WordPress, Shopify and the Eleventy static site generator.

From maintenance and custom plugins, to ecommerce and bespoke theme builds, he’s there, doing his thing behind-the-scenes. Just call him Mr Website. We do.

Rob Willoughby

Rob Willoughby

Is totally your man for all things video. Two second clips, 20 minute reels or all-day footage, he’s here to press ‘play’ on all your video projects.

He may just hit pause, rewind and edit too, as well as sprinkle your video with plenty of cutting-edge design, clever techniques and jazzy soundtracks.

Cat Rainey

Cat Rainey

This is Cat. She’s an absolute whirlwind of an events manager. You name it, she makes it happen, with all the bells and whistles, as standard.

 

From the Commonwealth Games to major annual industry conferences, international travel, and everything in between, nothing’s impossible when award-winning Cat‘s involved.

Kyle

Kyle Rushton McGregor

Say ‘hello’ to Kyle. He’s the king of keywords and SEO super guru, who’s focused on helping you hit those top spots on Google and your KPIs.

Most days, you’ll find him working his magic in the likes of Google Analytics, Tag Manager and Search Console. If it’s actionable insights that drive results you’re after, cue Kyle.