Sanina Kaur
/San-ee-na Kore/


1. Freelance B2B & B2C copywriter with 20+ years’ experience.


‘Sanina Kaur is the ‘SK’ in SK Copy Co. She’s a freelance copywriter with a quick-thinking journalist’s brain and results-driven PR background.’

About Sanina (in her own words)

Trained writer + journo brain + PR instincts = SK Copy Co

I’m a former print and broadcast journalist and senior PR professional-turned-copywriter with more than 20+ years’ writing experience.

I’ve been writing since the age of 17, when I first started out as a trainee reporter at my local newspaper.

Six years later, I swapped newsrooms for Solihull Council’s and then Worcestershire County Council’s corporate comms teams. And then six years after that, I was a Senior Account Manager at some of the biggest and best agencies in the Midlands for clients, including PwC, Westfield, Arriva Buses, Harvester and Papa John’s Pizza.

Throughout it all, I was still writing. And I’m still writing more than two decades later for businesses, agencies and individuals across a variety of sectors and for clients, including Holland & Barrett, HomeServe, Stagecoach Midlands, Midlands Aerospace Alliance, University of Birmingham and Co-op.

Journalism, content marketing, PR and inbound marketing, I tick all of these boxes.

6 years
as a journalist and editor
10 years
agency-side PR and commercial copywriting
6 years
in-house corporate communications



Introducing….the rest of the SK Copy Co team

Sanina heads up all things copy and PR-related, while her associates, who are among the best digital marketing, design and tech professionals around, are on hand to take care of your other marketing requirements.


This means you only need to worry about dealing with a maximum of one to two people and just one company overall. And because we’re not a full-blown agency, we won’t charge you hefty mark-ups to cover all of the costs that come with being an agency and dealing with massive teams.

Jenny Warwood

Jenny Warwood

Has 15+ years’ graphic design experience and a love for all things creative.

From full rebrands to party invites, emailers to animated presentations, plus everything in between, Jenny’s your woman for making your business look better than the rest.

Neil Williams

Neil Williams

Neil’s a web designer and developer with 7+ years’ experience across platforms including WordPress, Shopify and the Eleventy static site generator.

From maintenance and custom plugins, to ecommerce and bespoke theme builds, he’s there, doing his thing behind-the-scenes. Just call him Mr Website. We do.

Rob Willoughby

Rob Willoughby

Is totally your man for all things video. Two second clips, 20 minute reels or all-day footage, he’s here to press ‘play’ on all your video projects.

He may just hit pause, rewind and edit too, as well as sprinkle your video with plenty of cutting-edge design, clever techniques and jazzy soundtracks.

Cat Goodwin

Cat Goodwin

Cat has been living and breathing strategic marketing for as long as she can remember. And the results she achieves are truly exceptional.

Everybody Cat works with raves about her ability to understand their business and transform their vision into a strategic direction that makes their brand and business dreams come true.