- Mar 25
- Sanina Kaur
- 0
Five-minute focus on voice search
Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries. Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon […]
Read more- Feb 13
- Sanina Kaur
- 0
How to cheat your way to error-free content
We grow up being told cheating’s not the right thing to do. On the whole, this is very true. But in some circumstances, it’s ok to break the rules a teeny tiny bit every now and then and ‘cheat’ at […]
Read more- Sep 24
- Sanina Kaur
- 0
How to avoid making a hash of your hashtags
Hashtags are a fundamental part of writing social media posts. Used correctly, they can make your posts stand out. You can also use them to find relevant content from individuals and businesses. There’s a hashtag for pretty much everything these […]
Read more- Aug 29
- Sanina Kaur
- 0
4 things I love most about freelancing
I never set out to become a freelancer. I happily worked for employers in both the private and public sector for almost two decades. Then, around 2.5 years ago, I decided I needed a change, one that didn’t involve working […]
Read more- Jun 30
- Sanina Kaur
- 0
Back to basics: ‘What’s a press release?’
Every profession is guilty of having its own industry speak and age-old ways of doing things. You know, the phrases and processes that people within the sector understand just like that, but sound totally alien to everybody else? The worlds […]
Read more- May 30
- Sanina Kaur
- 0
Success story interview: Sanina spills the beans in freelance copywriter Q&A
Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the […]
Read more- Apr 30
- Sanina Kaur
- 0
What’s the purpose of repurposing content?
Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of […]
Read more- Mar 21
- Sanina Kaur
- 0
What I’ve learnt after writing for 20+ years
Yikes! This month (March), I’ll have been writing for more than 20 years, 21 to be precise. Where has the time gone? Too fast, I can tell you that for nothing. Has it really been 20+ years since I first […]
Read more- Feb 27
- Sanina Kaur
- 0
Three things I wish I’d known before going freelance
Going freelance is a big deal, especially if you’re planning to swap the luxury of being in full-time employment with becoming your own full-time boss. Many people think being your own boss is easy – you don’t answer to anybody, […]
Read more- Jan 25
- Sanina Kaur
- 0
Five places to post your blogs
Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t […]
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