People are using Zoom video calls more than ever to stay connected. Learn how to create a Zoom account and schedule a meeting in this blog, which provides step-by-step practical advice.

Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries. Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon Alexa and Echo, Microsoft Cortana and, of course, good old Apple Siri. And I’m sure Read More

We grow up being told cheating’s not the right thing to do. On the whole, this is very true. But in some circumstances, it’s ok to break the rules a teeny tiny bit every now and then and ‘cheat’ at some things, such as making sure your copy is spot on. Not everybody’s a writer Read More

Hashtags are a fundamental part of writing social media posts. Used correctly, they can make your posts stand out. You can also use them to find relevant content from individuals and businesses. There’s a hashtag for pretty much everything these days, but back in the day, you only used to find the little symbol on Read More

I never set out to become a freelancer. I happily worked for employers in both the private and public sector for almost two decades. Then, around 2.5 years ago, I decided I needed a change, one that didn’t involve working for another PR or marketing agency or going in-house again. So, I decided to go Read More

Every profession is guilty of having its own industry speak and age-old ways of doing things. You know, the phrases and processes that people within the sector understand just like that, but sound totally alien to everybody else? The worlds of public relations and copywriting are riddled with industry language and practices. And I’m always Read More

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the years, she’s worked in the world of print and broadcast journalism, council communications, PR agencies Read More

Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as Read More

Yikes! This month (March), I’ll have been writing for more than 20 years, 21 to be precise. Where has the time gone? Too fast, I can tell you that for nothing. Has it really been 20+ years since I first started out as an intrepid trainee newspaper reporter with my trusty notepad and pen? When Read More

Going freelance is a big deal, especially if you’re planning to swap the luxury of being in full-time employment with becoming your own full-time boss. Many people think being your own boss is easy – you don’t answer to anybody, you no longer have to think about things, such as appraisals, and you can come Read More