SK Copy Co Blog

Get your content & PR insight fix right here….

Back in her agency days, Sanina was known as ‘The Blog Queen’ because she was the one that led the blogging for clients and her employers.

Blogging is one of SK Copy Co’s specialisms and so it wouldn’t be right for SK Copy Co not to have a blog. So here it is, covering all things content and PR-related. Insider tips, honest thoughts, practical advice and latest company happenings, it’s one to have in your bookmarks…

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Feb
13
blog author

Sanina Kaur

We grow up being told cheating’s not the right thing to do. On the whole, this is very true. But in some circumstances, it’s ok to break the rules a teeny tiny bit every now and then, and ‘cheat’ at some things, such as making sure your copy is spot on.

Sep
24
blog author

Sanina Kaur

Hashtags are a fundamental part of writing social media posts. Used correctly, they can make your posts stand out. You can also use them to find relevant content from individuals and businesses. There’s a hashtag for pretty much everything these days.

Aug
29
blog author

Sanina Kaur

Sanina Kaur, Director of SK Copy Co, never set out to become a freelancer. She happily worked for public and private sector employers for almost two decades. Then, around 2.5 years ago, she decided she needed a change, one that didn’t involve working for another PR or marketing agency or going in-house again.

Jun
30
blog author

Sanina Kaur

The worlds of public relations and copywriting are riddled with industry language and practices. This Back to Basics blog series is aimed at Plain Englishing some of the terminology that’s frequently used by PR professionals and copywriters that isn’t always clear to everybody else, starting with, ‘What’s a press release?’

May
30
blog author

SK Copy Co

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Such is her success and dedication to copywriting, that she caught the eye of fellow email marketing copywriter, Haris Halkic, who asked her to feature in his popular freelance copywriting interview series.

Apr
30
blog author

Sanina Kaur

Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.

Mar
21
blog author

Sanina Kaur

Has it really been 20+ years since Sanina Kaur, Director of SK Copy Co, started out as a trainee reporter, with her trusty notepad and pen? When she started to learn shorthand and about law and local and central government at journalism school and frequently trawled through the old library records for the society page news (because there was no internet back then?) It really this.

Feb
27
blog author

Sanina Kaur

Going freelance is a big deal – you’re essentially swapping the luxury of being in full-time employment with becoming your own full-time boss. There are so many things Sanina Kaur, Director of SK Copy Co, has learnt since taking the freelance plunge, and there are many more things she wish she’d know before going freelance.

Jan
25
blog author

Sanina Kaur

According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. But writing blogs is only half of the process, you need to be sharing them far and wide once you’ve published them.

Dec
22
blog author

SK Copy Co

Shortly after launching SK Copy Co, Sanina Kaur was invited by leading Midlands-based recruitment agency, Pitch, to feature in their popular Freelance Life blog series. Discover what she has to say about freelance life.