- Oct 27
- Sanina Kaur
- 0
How to beat writer’s block
So, you’ve been tasked with writing the next post for your company blog, how do you feel about it? Hopefully, you’ve got plenty of ideas you can’t wait to crack on with and you can get your piece written in […]
Read more- Sep 21
- Sanina Kaur
- 0
Ideas for keeping your blog posts fresh and interesting
Knowing what to blog about can be a real headache, especially if you’re putting out several new blog posts a week. Before you know it, you or one of your team are staring at their screen once again wondering […]
Read more- Aug 03
- Sanina Kaur
- 0
Why Google is getting personal with its new feed
With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped […]
Read more- Jul 13
- Sanina Kaur
- 2
The Freelance Files: ‘Work-life balance, where are you?’
Over a year ago, I decided to cut the cord and fly full-time freelance as a content writer and PR consultant. ‘I’m doing it for the work-life balance,’ I told my colleagues, friends and family back then. And it was […]
Read more- Jun 21
- Sanina Kaur
- 8
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on […]
Read more- May 22
- Sanina Kaur
- 0
Ten reasons to blog
When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number […]
Read more- Apr 24
- Sanina Kaur
- 0
Want to up your content game, but haven’t got time? Get a ghostwriter
What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t […]
Read more- Mar 31
- Sanina Kaur
- 0
Three signs it’s time to outsource your content writing
Have you found yourself umming and ahing about whether or not you should outsource your content writing? Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about […]
Read more- Feb 20
- Sanina Kaur
- 13
Case studies: Why bother?
Case studies are one of the most traditional forms of content and, like with most traditional things, there comes a time when people start to question their true value. The new digital era that we now found ourselves in has […]
Read more- Jan 26
- Sanina Kaur
- 0
Practical advice for mastering the dreaded media sell-in
Whether you’re new to PR or are a seasoned pro, there’s one part of the job that most people find particularly daunting, and that’s the dreaded media sell-in. Like with most things, the more you do them, the more comfortable […]
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