Case studies: Why bother?
Case studies are one of the most traditional forms of content and, like with most traditional things, there comes a time when people start to question their true value. The new digital era that we now found ourselves in has […]Read more
Practical advice for mastering the dreaded media sell-in
Whether you’re new to PR or are a seasoned pro, there’s one part of the job that most people find particularly daunting, and that’s the dreaded media sell-in. Like with most things, the more you do them, the more comfortable […]Read more
Content marketing: What’s coming up in 2017?
With 2016 virtually on its way out and 2017 just around the corner, what better time than now to think about the path content marketing will take over the next 12 months. So, without further ado, here are my top […]Read more
The Freelance Files: ‘Great! I get to work at home!’
In this first instalment of The Freelance Files, Midlands-based copywriter, Sanina Kaur, sheds some light on what it’s really like to live life in the freelance lane. One of the first things people usually always say to me when I […]Read more
The essential checklist for writing call to actions that convert
What do you want your readers to do once they’ve finished reading your piece of content? Download your free ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you […]Read more
Five frightfully fantastic ways to make your content go further
With Halloween just around the corner, there’s no time like the present to make sure you don’t get caught out by any nasty surprises involving your content. Demand for content marketing is continuing to snowball by epic proportions, with UK […]Read more
The dos and don’ts of writing headlines
In my last blog, I focused on the importance of headlines and why they should never be underestimated. Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, social media update, eshot or […]Read more
Why it’s important to make your headlines count
Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s precisely what good, […]Read more
Why silly season can be good news for your media coverage reports
Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the […]Read more
What are personas (and do they really matter)?
I’ve been working in copywriting for several years now, but it wasn’t until three(ish) years ago that I stumbled across a new word, ‘personas’ which, as a writer, was a rare delight. It was during the time I first started […]Read more