-
- Dec 19
-
Sanina Kaur
- 0
Content marketing: What’s coming up in 2017?
With 2016 virtually on its way out and 2017 just around the corner, what better time than now to think about the path content marketing will take over the next 12 months. So, without further ado, here are my top […]
Read more -
- Nov 25
-
Sanina Kaur
- 0
The Freelance Files: ‘Great! I get to work at home!’
In this first instalment of The Freelance Files, Midlands-based copywriter, Sanina Kaur, sheds some light on what it’s really like to live life in the freelance lane. One of the first things people usually always say to me when I […]
Read more -
- Nov 17
-
Sanina Kaur
- 0
The essential checklist for writing call to actions that convert
What do you want your readers to do once they’ve finished reading your piece of content? Download your free ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you […]
Read more -
- Oct 12
-
Sanina Kaur
- 0
Five frightfully fantastic ways to make your content go further
With Halloween just around the corner, there’s no time like the present to make sure you don’t get caught out by any nasty surprises involving your content. Demand for content marketing is continuing to snowball by epic proportions, with UK […]
Read more -
- Sep 11
-
Sanina Kaur
- 0
The dos and don’ts of writing headlines
In my last blog, I focused on the importance of headlines and why they should never be underestimated. Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, social media update, eshot or […]
Read more -
- Sep 03
-
Sanina Kaur
- 0
Why it’s important to make your headlines count
Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s precisely what good, […]
Read more -
- Aug 14
-
Sanina Kaur
- 0
Why silly season can be good news for your media coverage reports
Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the […]
Read more -
- Jul 17
-
Sanina Kaur
- 0
What are personas (and do they really matter)?
I’ve been working in copywriting for several years now, but it wasn’t until three(ish) years ago that I stumbled across a new word, ‘personas’ which, as a writer, was a rare delight. It was during the time I first started […]
Read more -
- Jun 11
-
Sanina Kaur
- 0
Tips for writing landing pages that people actually want to land on
Landing pages are an integral part of inbound marketing. Get them right and you’ll convert your website visitors into leads. nSounds simple, right? Well, yes, landing pages are straightforward providing they contain the right type of content and design. I’ve […]
Read more -
- Jun 06
-
Sanina Kaur
- 0
B2B Marketing – How to: Think like a journalist
In this special ‘how to’ guide that I produced for B2B Marketing I tap into my journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content. While journalism and […]
Read more