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Back in her agency days, Sanina was known as ‘The Blog Queen’ because she was the one that led the blogging for clients and her employers.
Blogging is one of SK Copy Co’s specialisms and so it wouldn’t be right for SK Copy Co not to have a blog. So here it is, covering all things content and PR-related. Insider tips, honest thoughts, practical advice and latest company happenings, it’s one to have in your bookmarks…
Five places to post your blogs
Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t just advantageous for your on-going lead gen either, they can help drive traffic to your Read More
What’s the big deal about podcasts?
This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and everybody seems to be tuning into them. Even me. I had the pleasure of listening Read More
What’s it like to work with SK Copy Co?
Blogging, Business blogging, Content, Content marketing, Content strategy, Copywriting, Digital copywriting, Digital marketing, Freelancing, Inbound marketing, Media relations, Mobile content, PR, Press releases, Public relations, Writing
So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, thanks to my journalism background. But that’s what my website says, what’s it really like Read More
How to beat writer’s block
So, you’ve been tasked with writing the next post for your company blog, how do you feel about it? Hopefully, you’ve got plenty of ideas you can’t wait to crack on with and you can get your piece written in no time at all. Job done until the next time. However, it’s not always plain Read More
Ideas for keeping your blog posts fresh and interesting
Knowing what to blog about can be a real headache, especially if you’re putting out several new blog posts a week. Before you know it, you or one of your team are staring at their screen once again wondering what to blog about this time around. It can be a real chore, particularly if Read More
Why Google is getting personal with its new feed
With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s Read More
The Freelance Files: ‘Work-life balance, where are you?’
Over a year ago, I decided to cut the cord and fly full-time freelance as a content writer and PR consultant. ‘I’m doing it for the work-life balance,’ I told my colleagues, friends and family back then. And it was true, one of the main reasons why I decided to go it alone was because Read More
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or Read More
Ten reasons to blog
When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than Read More
Want to up your content game, but haven’t got time? Get a ghostwriter
What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t just belong in the world of literature. These days, they’re being used by an increasing Read More