The worlds of public relations and copywriting are riddled with industry language and practices. This Back to Basics blog series is aimed at Plain Englishing some of the terminology that’s frequently used by PR professionals and copywriters that isn’t always clear to everybody else, starting with, ‘What’s a press release?’

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Such is her success and dedication to copywriting, that she caught the eye of fellow email marketing copywriter, Haris Halkic, who asked her to feature in his popular freelance copywriting interview series.

Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.

Has it really been 20+ years since Sanina Kaur, Director of SK Copy Co, started out as a trainee reporter, with her trusty notepad and pen? When she started to learn shorthand and about law and local and central government at journalism school and frequently trawled through the old library records for the society page news (because there was no internet back then?) It really this.

Going freelance is a big deal – you’re essentially swapping the luxury of being in full-time employment with becoming your own full-time boss. There are so many things Sanina Kaur, Director of SK Copy Co, has learnt since taking the freelance plunge, and there are many more things she wish she’d know before going freelance.

According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. But writing blogs is only half of the process, you need to be sharing them far and wide once you’ve published them.

Shortly after launching SK Copy Co, Sanina Kaur was invited by leading Midlands-based recruitment agency, Pitch, to feature in their popular Freelance Life blog series. Discover what she has to say about freelance life.

Podcasts have been around for what seems like forever. You tune into them because you find the author and/or the topic appealing, press play or plug in your headphones, and you’re off. However, a new-found appetite for them, which is steadily on the rise, means they’re fast-becoming the new darling of content marketing.

What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…

There are times when writer’s block, brain freeze, whatever you want to call it, kicks in, and you’re sat there staring at your screen for what feels like days. Writer’s block happens to the best of us, at any time, professional content writers included. Here are some of the things we do to avoid and overcome it when it does strike.