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Back in her agency days, Sanina was known as ‘The Blog Queen’ because she was the one that led the blogging for clients and her employers.
Blogging is one of SK Copy Co’s specialisms and so it wouldn’t be right for SK Copy Co not to have a blog. So here it is, covering all things content and PR-related. Insider tips, honest thoughts, practical advice and latest company happenings, it’s one to have in your bookmarks…
Three signs it’s time to outsource your content writing
Have you found yourself umming and ahing about whether or not you should outsource your content writing? Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about your content. You’d have a dedicated content resource you could use as little or as Read More
Case studies: Why bother?
Case studies are one of the most traditional forms of content and, like with most traditional things, there comes a time when people start to question their true value. The new digital era that we now found ourselves in has taken content generation to a whole new level in recent years, with the likes of Read More
Practical advice for mastering the dreaded media sell-in
Whether you’re new to PR or are a seasoned pro, there’s one part of the job that most people find particularly daunting, and that’s the dreaded media sell-in. Like with most things, the more you do them, the more comfortable you are doing them however, for many PR professionals, this isn’t the case with media sell-ins. Read More
Content marketing: What’s coming up in 2017?
With 2016 virtually on its way out and 2017 just around the corner, what better time than now to think about the path content marketing will take over the next 12 months. So, without further ado, here are my top content marketing predictions for the year ahead: Prediction # 1: Demand for visual content will Read More
The Freelance Files: ‘Great! I get to work at home!’
In this first instalment of The Freelance Files, Midlands-based copywriter, Sanina Kaur, sheds some light on what it’s really like to live life in the freelance lane. One of the first things people usually always say to me when I tell them I’m a freelance copywriter is, ‘So, you get to work from home then…’ Read More
The essential checklist for writing call to actions that convert
What do you want your readers to do once they’ve finished reading your piece of content? Download your free ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you wanting them to do that, but do they know that? What I mean is, have Read More
Five frightfully fantastic ways to make your content go further
With Halloween just around the corner, there’s no time like the present to make sure you don’t get caught out by any nasty surprises involving your content. Demand for content marketing is continuing to snowball by epic proportions, with UK content marketing spend predicted to more than double by 2020. But it’s not the only Read More
The dos and don’ts of writing headlines
In my last blog, I focused on the importance of headlines and why they should never be underestimated. Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, social media update, eshot or newsletter, strong headlines encourage people to read on. According to advertising giant, David Ogilvy, ‘On Read More
Why it’s important to make your headlines count
Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s precisely what good, strong headlines do, grab people’s attention, stop them in their tracks (if they’re particularly good) Read More
Why silly season can be good news for your media coverage reports
Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the present to share some insight into what it is and why it can be good Read More