- Jun 06
- Sanina Kaur
- 0
B2B Marketing – How to: Think like a journalist
In this special ‘how to’ guide that I produced for B2B Marketing I tap into my journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content. While journalism and […]
Read more- May 18
- Sanina Kaur
- 0
Five top tips for creating user-friendly mobile content
Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, content creation involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an […]
Read more- Apr 07
- Sanina Kaur
- 0
Six reasons why journalists make such great copywriters
You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. Now I know what you’re most probably […]
Read more- Apr 04
- Sanina Kaur
- 0
The business case for blogging
Blogging, it’s been around for more than two centuries now, but yet many individuals and businesses still question its purpose. Only the other day, one of my clients asked me about the business benefits of having a blog, and I […]
Read more- Mar 29
- Sanina Kaur
- 0
Best practice advice for briefing a copywriter
Regardless of the size or scale of the project at hand, you want your copywriter to produce content that’s right first time around. There’s nothing more frustrating, or time consuming (for both parties), than having to make endless revisions, particularly if […]
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