- Apr 07
- Sanina Kaur
- 0
Six reasons why journalists make such great copywriters
You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. Now I know what you’re most probably […]
Read more- Apr 04
- Sanina Kaur
- 0
The business case for blogging
Blogging, it’s been around for more than two centuries now, but yet many individuals and businesses still question its purpose. Only the other day, one of my clients asked me about the business benefits of having a blog, and I […]
Read more- Mar 29
- Sanina Kaur
- 0
Best practice advice for briefing a copywriter
Regardless of the size or scale of the project at hand, you want your copywriter to produce content that’s right first time around. There’s nothing more frustrating, or time consuming (for both parties), than having to make endless revisions, particularly if […]
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