Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, content creation involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for ensuring your site is accessible to everybody, regardless of whether Read More

You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. Now I know what you’re most probably thinking, I’m only saying this because of my journalism background. Well that’s not the case, Read More

Blogging, it’s been around for more than two centuries now, but yet many individuals and businesses still question its purpose. Only the other day, one of my clients asked me about the business benefits of having a blog, and I could see what they were thinking, ‘What’s the point? it’s yet another thing I’ll have Read More

Regardless of the size or scale of the project at hand, you want your copywriter to produce content that’s right first time around. There’s nothing more frustrating, or time consuming (for both parties), than having to make endless revisions, particularly if you’ve got a tight deadline to meet. One of the ways you can help ensure Read More