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Sanina Kaur | 25th September 2023

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How do you like your toast? 🍞 Nice and plain w

How do you like your toast? 🍞

Nice and plain with butter or with layers of jam, marmalade etc?

No, you're not on the wrong feed. It's still us, SK Copy Co.

The reason we're focusing on good old toast is because plain is ALWAYS better when it comes to content.

We're talking:

* Using three words instead of ten
* Avoiding jargon like the plague
* Keeping things simple and easy to understand (and enjoy), just like toast!

To get started with simplifying your content, check out the Plain English Campaign.

#plainenglish #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #B2B #B2C #freelancecopywriter #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire #communications #comms

Christmas has officially arrived in the SK Copy Co

Christmas has officially arrived in the SK Copy Co office! 🎄

We've just received this festive bundle of goodness from one of our Associates, and with it being the first day of December tomorrow, we're well and truly feeling the festive spirit! 🎁

#thankyou #grateful #christmas2023 #festivespirit

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Brochures galore!

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

> Review each brochure - six in total - and update the messaging, so that it is consistent with current copy outputs.

> Combine legacy and new content and restructure sections to produce one overall template for all future brochures.

> Plain English everything and check for spelling and grammatical errors.

> Insert relevant call to actions to aid the reader journey.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

A suite of brochures that follow a consistent approach (structure and messaging), are easy to read and, more importantly, are compelling to read.

Plus, more...

This is a live brief, full results to follow in a future post.

However, initial conversations with the client have already revealed that bringing us in to rework these brochures has meant they have managed to progress a mammoth task in record time.

#brochures #copywriter #contentwriter #B2B #content #contentmarketing #contentcreator #contentcreation #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire #communications #comms

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Audience profiling.

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Using a mega-spreadsheet packed full of data as our basis, we produced a batch of in-depth audience profiles.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

Our client was provided with a series of audience profiles that:

> Highlighted the key themes and trends and brought them to life.

> Were mini narratives in themselves.

> Provided the required insight to really get under the skin of the personas.

> Turned the data into a set of extremely powerful audience profiling stories.

#contentstrategy #contentmarketing #copywriter #contentwriter #B2C #content #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #freelancecopywriter
#worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

Let's talk SEO blogs... People/companies spend al

Let's talk SEO blogs...

People/companies spend all that time SEO-optimising their websites - back end and on-page - (and quite rightly so). And then, that's it, job done.

But it isn't job done.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐧𝐞𝐰 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐚𝐧𝐝 𝐤𝐞𝐞𝐩𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐤𝐞𝐬 𝐨𝐟 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐫𝐚𝐝𝐚𝐫

One of the most easiest and effective ways of making sure your site continues to get found and ranked, is by uploading search-optimised blogs on a regular basis (at least two new blogs a month).

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐨𝐮𝐫 𝐭𝐨𝐩 𝐟𝐢𝐯𝐞 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐚𝐝𝐨𝐩𝐭𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐡𝐚𝐛𝐢𝐭:

1. Create a list of SEO blogs you want to produce (this will involve conducting SEO research).

2. Decide how often you are going to create and upload your blogs.

3. Put all of this info into your existing content plan or create a dedicated SEO blog plan.

4. Produce and upload your blogs every week, twice a week, three times a week etc - and stick to it.

5. Monitor performance and refine content along the way.

**𝐁𝐨𝐧𝐮𝐬 𝐭𝐢𝐩** Don't forget to revisit your posts and update all of the stats, sources etc. on a regular (i.e. quarterly) basis.

#seocontent #seocopywriting #copywriter #contentwriter #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife
#worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire #contentcreationtips #contentmarketingtips #contentstrategytips #copywritingtips #contentideas

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Write a series of emails to promote a major healthcare conference that's taking place next month (December).

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

We wrote a mini batch of weekly pre-event emails that:

> Speak directly to the target audience.
> Follow a clear and logical structure.
> Have been written in Plain English.
> Provide just the right amount of information.
> Make it quick and easy for people to book their place.
> Stress the importance of signing up.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

Our client has been provided with a series of emails that clearly communicate:

* The event focus (objectives & target audience)
* Reasons for attending
* How to register

Now that the emails have been pre-written, that's one less pre-event task for our client to have to think about...

#emailmarketing #copywriter #events #eventsmarketing #contentwriter #healthcare #B2B #B2C
#content #contentmarketing #contentcreator #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

Did you know we specialise in PR too? Our Directo

No, we aren't getting into DJing, but we are start

No, we aren't getting into DJing, but we are starting to feel like a bit of a stuck record!

Why?

Because our Director, Sanina, has just received her 74th testimonial from yet another happy client over on LinkedIn!

//

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Review and refine two environmental sustainability reports (40+ pages and 70+ pages), which specifically involved conducting a:

- Full proofread
- Sense check
- Spell and grammar check

As well as:

- Checking the draft copy against the style sheet
- Marking up all page numbers on contents and references throughout

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

Sanina acted as that all-important final buffer in the overall content process and ultimately made sure the content:

> Made sense
> Was accurate
> Reflected the client's style & tone of voice

𝐓𝐡𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤:

'𝘚𝘢𝘯𝘪𝘯𝘢 𝘸𝘢𝘴 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘷𝘦 𝘢𝘯𝘥 𝘧𝘭𝘦𝘹𝘪𝘣𝘭𝘦 𝘸𝘩𝘦𝘯 𝘢𝘳𝘳𝘢𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬, 𝘸𝘩𝘪𝘤𝘩 𝘸𝘢𝘴 𝘬𝘦𝘺 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳 𝘫𝘰𝘣. 𝘚𝘩𝘦 𝘩𝘢𝘥 𝘨𝘳𝘦𝘢𝘵 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘦𝘵𝘢𝘪𝘭 𝘢𝘯𝘥 𝘸𝘢𝘴 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦 𝘸𝘪𝘵𝘩 𝘴𝘰𝘮𝘦 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘪𝘦𝘧.'

𝐃𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐚𝐜𝐜𝐮𝐫𝐚𝐭𝐞, 𝐦𝐚𝐤𝐞𝐬 𝐬𝐞𝐧𝐬𝐞 𝐚𝐧𝐝 𝐢𝐬 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐨𝐭𝐡𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐮𝐭𝐩𝐮𝐭𝐬, 𝐛𝐮𝐭 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐨𝐫 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐭𝐨 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐢𝐭?

𝐖𝐞 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩.

𝐄𝐦𝐚𝐢𝐥: 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦

⭐⭐⭐⭐⭐

#content #contentmarketing #contentcreator #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #B2B #B2C #freelancecopywriter #proofreading #proofreader #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

Yes, we produce content, but we also.... ....add

Yes, we produce content, but we also....

....add value.

_______

𝐅𝐨𝐫 𝐞𝐱𝐚𝐦𝐩𝐥𝐞:

An ongoing client booked us in a couple of weeks ago to review and refine their brochure content. They'd already produced the brochure for the first time last year and wanted our help with making the sections shorter and snappier.

The brochure was an internal comms piece and was going to be shared with staff. It was also all about staff achievements too.

We could have just focused on the copy and nothing but the copy because that was the part our client had asked us to work on. However, outsider looking in, it struck us that if the brochure was all about staff successes, then the copy and successes should be brought to life with pictures of the staff.

Little touches like this can really bring content to life and enable it to make a much greater impact.

#addingvalue #copywriter #contentwriter #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #B2B #B2C #freelancecopywriter #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Produce a set of campaign messages that clearly communicate the latest project developments from different end user perspectives.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

A series of proposed content starters and headlines that were drafted to cater for the specific target audiences.

On one side of the spectrum, there was to-the-point, factual copy, and on the opposite end, there was light-hearted messaging with a delicate smattering of humour and wit.

𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐒𝐊 𝐂𝐨𝐩𝐲 𝐂𝐨:

> The copy was produced within deadline.
> Dedicated support.
> An objective viewpoint.
> We added value - by advising on the wider campaign details that are required to produce benefit-copy that truly resonates with the reader.

𝐂𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 𝐯𝐢𝐞𝐰𝐩𝐨𝐢𝐧𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭? 𝐄𝐦𝐚𝐢𝐥 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦

#contentmarketing #contentwriter #copywriter #freelancecopywriter #B2C #content #contentcreator #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife
#worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

Doing what we do best - writing awards ⭐⭐⭐⭐⭐

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A highly successful & established (and now awards-nominated) drainage specialist.

𝐓𝐡𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬:

Draft a raft of awards entries for this year's United Kingdom Society for Trenchless Technology (UKSTT) awards.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

Our client beat off incredibly stiff competition from 15 other companies (per category) to be shortlisted in FOUR different categories.

The process of taking the raw project details, reviewing them and reworking/building them out based on the judging criteria was slick and highly efficient.

𝐁𝐲 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐮𝐬, 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭 𝐝𝐢𝐝 𝐧𝐨𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐰𝐨𝐫𝐫𝐲 𝐚𝐛𝐨𝐮𝐭:

1. If their entries were going to be good enough.
2. Finding the time to write them.

They were kept informed of progress throughout and received the entries ahead of the submissions deadline. They were also provided with peace of mind that what they were entering was 100% spot on.

⭐⭐⭐⭐⭐

#thankyou #awards #awards2023 #awardswriter #copywriter #contentwriter #freelancecopywriter #contentsuccess #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #publicrelationslife #B2B #worcestershire #worcestershirebusiness #midlands #whatsinworcestershire

Yet another reason to hire a content writer... >

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐬𝐮𝐛𝐣𝐞𝐜𝐭:

Beep, beep! Parking.

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A pioneering parking solutions provider.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Write a series of tailored press releases based on the company's latest (and incredibly insightful) industry report.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

As a former journalist, our Director, Sanina:

> Immediately spotted the strongest news stories.
> Identified how the report should be carved up by sector media.
> Extracted the relevant messaging by target media.

She then used her copywriting skills to:

> Write the series of press releases, which involved tailoring each release for each target sector.

This included: Drafting sector-specific quotes on behalf of the company's key spokespeople and determining the overall angle and headline stats, all of which were different for each release.

#contentwriter #copywriter #parking #content #content #contentmarketing #contentcreator #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #publicrelationslife #mediacoverage #B2B #B2C
#worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

There are no hump day vibes in the SK Copy Co offi

There are no hump day vibes in the SK Copy Co office today, just celebrations all round! 💫 💫

Yet ANOTHER batch of awards entries we recently worked our magic on for a client has been shortlisted!

That's 12 awards entries that have made it through to the final after getting the SK Copy Co touch.

𝐖𝐚𝐧𝐭 𝐲𝐨𝐮𝐫𝐬 𝐭𝐨 𝐛𝐞 𝐧𝐞𝐱𝐭? 𝐋𝐞𝐭'𝐬 𝐜𝐡𝐚𝐭: 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦

#awards #awardswriter #awardssuccess #copywriter #contentwriter #content #contentmarketing #contentcreator #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #publicrelationslife #freelancecopywriter #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire

🔸 5 SECOND FOCUS 🔸

𝐓𝐡𝐞 𝐬𝐮𝐛𝐣𝐞𝐜𝐭:

Sustainability.

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

An international supplier of refrigerant products/services.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Proof the company's entire annual sustainability report within a specific timeframe.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

In addition to reviewing and refining the report from a content perspective, we provided a valuable objective viewpoint.

Our input has helped ensure the report is a well-written, professional piece of content that provides readers with all of the insight they require, and answers any queries they may have, while further positioning the company as industry leaders.

More specifically, the company has peace of mind that its latest report:

> Is grammatically correct and there are no spelling errors.

> Contains zero information gaps.

> Is well structured and makes sense to external readers.

> Has been updated in line with all internal feedback.

> Features consistent messaging and language.

> Contains no repetition.

𝐃𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐫𝐞𝐩𝐨𝐫𝐭 𝐢𝐬 100% 𝐬𝐩𝐨𝐭 𝐨𝐧? 𝐄𝐦𝐚𝐢𝐥 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦

#sustainability #reports #contentwriter #copywriter #content #contentmarketing #reportwriting #worcestershire #midlands #contentsuccess #proofreading #copywritersofinstagram #copywriters

SK Copy Co strikes again! 🏆 Back in August, w

SK Copy Co strikes again! 🏆

Back in August, we were approached by an established drainage specialist that wanted to enter their industry awards.

As is the case with all successful organisations, they knew:

* Which categories they wanted to enter.
* The projects they wanted to put forward.

But:

They didn't have the time to write the entries. And they didn't have the in-house writing resource.

So they got SK Copy Co on board.

𝐓𝐡𝐞𝐲'𝐯𝐞 𝐣𝐮𝐬𝐭 𝐟𝐨𝐮𝐧𝐝 𝐨𝐮𝐭 𝐭𝐡𝐞𝐲'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭𝐞𝐝 𝐢𝐧 𝐟𝐨𝐮𝐫 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐢𝐧 𝐰𝐡𝐢𝐜𝐡 𝐭𝐡𝐞𝐲 𝐰𝐞𝐫𝐞 𝐮𝐩 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 15 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬.

Do you want the same success with your awards entries? Email sanina@skcopyco.com to arrange a chat & discuss what your winning awards action plan looks like.

#finalists #awards #awardswriter #contentwriter #freelancecopywriter #copywriter

🔸 5 SECOND FOCUS 🔸

𝘕𝘰𝘵𝘦: 𝘑𝘶𝘴𝘵 𝘪𝘯 𝘤𝘢𝘴𝘦 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘸𝘦'𝘥 𝘴𝘸𝘢𝘱𝘱𝘦𝘥 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘤𝘢𝘳𝘱𝘦𝘯𝘵𝘳𝘺, 𝘸𝘦'𝘷𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘣𝘦𝘦𝘯 𝘤𝘢𝘳𝘷𝘪𝘯𝘨 𝘶𝘱 𝘴𝘰𝘮𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘧𝘰𝘳 𝘢 𝘗𝘙 𝘤𝘭𝘪𝘦𝘯𝘵...

𝐓𝐡𝐞 𝐬𝐮𝐛𝐣𝐞𝐜𝐭:

Parking

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A leading specialist within the world of parking.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

> Analyse an industry report and extract/formulate the news hooks.
> Develop the news hooks into a series of sector-specific press releases.
> Identify the target media.
> Sell the press releases into the trade media.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

This project is currently ongoing, but so far, thanks to our Director, Sanina's, journalism background, we instinctively:

1. Picked out the news hooks & segmented the key messages by sector.
2. Identified the target media.

Once delivered, this PR campaign will further position the client as go-to thought leaders, not just within their industry, but across numerous other sectors.

#parking #PR #mediacoverage #strategy #freelancepr #content #contentmarketing #contentcreator #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #publicrelationslife #mediacoverage #B2B #B2C #freelancecopywriter
#worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire #communications

Our Director, Sanina, is a writer through-and-thro

Our Director, Sanina, is a writer through-and-through.

She's lived, breathed (and loved) writing day in, day out for the last 20+ years.

And it appears her commitment to writing hasn't gone unnoticed by LinkedIn - Sanina has been recognised by the platform as being a Top Copywriting Voice 💡

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𝘈𝘳𝘦 𝘺𝘰𝘶 𝘤𝘶𝘳𝘪𝘰𝘶𝘴 𝘢𝘣𝘰𝘶𝘵 𝘩𝘰𝘸 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘵𝘶𝘳𝘯 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 𝘪𝘯𝘵𝘰 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘭𝘰𝘺𝘢𝘭 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘪𝘯𝘵𝘰 𝘣𝘳𝘢𝘯𝘥 𝘢𝘮𝘣𝘢𝘴𝘴𝘢𝘥𝘰𝘳𝘴? 𝘞𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘺𝘰𝘶𝘳 𝘴𝘪𝘻𝘦, 𝘴𝘦𝘤𝘵𝘰𝘳, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦, 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘢𝘯 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘸𝘪𝘥𝘦𝘴𝘱𝘳𝘦𝘢𝘥 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐬𝐩𝐞𝐚𝐤 𝐭𝐨 𝐨𝐮𝐫 𝐯𝐞𝐫𝐲 𝐨𝐰𝐧 𝐓𝐨𝐩 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐕𝐨𝐢𝐜𝐞, 𝐒𝐚𝐧𝐢𝐧𝐚. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐫𝐞𝐚𝐜𝐡 𝐡𝐞𝐫 𝐚𝐭 𝐬𝐚𝐧𝐢𝐧𝐚@𝐬𝐤𝐜𝐨𝐩𝐲𝐜𝐨.𝐜𝐨𝐦

#contentwriter #copywriter #casestudies #contentsuccess #content #contentmarketing #contentcreator #contentmarketing101 #contentmarketingstrategy #contentcreation #contentstrategist #contentmanager #contentproduction #copy #copywriting #copywriters #copywritersofinstagram #copywriterlife #pr #publicrelations #worcestershire #worcestershirebusiness #igersworcestershire #midlands #whatsinworcestershire #communications #comms

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