Alma Consulting Group (recently rebranded Ayming), is one of the UK’s leading research and development specialists, representing the largest specialist tax team of its kind in Europe.  

The requirement

As a leading R&D tax specialist, the client wanted to highlight its expertise and leverage its insight by producing an informative, thought-provoking piece of content that would appeal to all UK businesses.

The content

As a result of many companies missing out on R&D claims due to a lack of understanding of what they’re entitled to claim, the decision was made to tackle these information gaps and misunderstandings by producing a myth buster download.

After interviewing the client, I produced an insightful, three-page eguide that tackles the top three myths surrounding R&D in a chatty, yet informative way.

The results

The client has been provided with a compelling piece of content that addresses the main stumbling blocks that so many of its customers tend to face. Taking the myth buster/advisory approach also positions the client as the ‘go-to’ expert on R&D as opposed to simply giving readers the hard sell.

* I worked as senior copywriter/senior content manager on this client alongside the team at Cognition.