B&B Press are industry-leading professional print specialists who are at the forefront of their game. Established for almost 60 years, the South Yorkshire-based company were one of the first businesses in the UK to offer LED UV printing.
As a company that’s continuously moving with the times, B&B Press wanted to generate an even greater awareness of their brand with prospects and potential and existing customers.
From online to offline, they wanted to get their voice, and their messages, out there. The more people that heard about B&B Press, the better.
They recognised that in order to do this, they needed to produce a steady stream of content to keep their website and social media feeds regularly updated. They also wanted to target certain sectors with highly-targeted seasonal marketing campaigns.
I was enlisted by B&B Press to provide them with a batch of:
- New SEO-optimised blogs every month.
- Fresh social media posts that promoted their new content every month.
In addition to providing B&B Press with regular blog and social media content, I was also called upon to write the copy for their on-going marketing campaigns, which involved working on landing pages, eshots, thank you pages and emails, direct mailers and downloadable material.
B&B Press no longer had to worry about the constant pressure of having to produce new copy, no matter how busy they got. They were provided with a constant flow of blog and social media content that:
- Was aimed at the key personas within their target sectors
- Tackled sector-specific issues
- Reinforced their industry-leading services and insight
- Didn’t just regurgitate what the rest of the industry was saying
- Spread the B&B word online and across the world of social
Being such a busy team, it was essential B&B Press could keep tabs on the on-going content activity quickly and easily. That’s why I provided them with a content plan every three months that clearly mapped out what was happening and when.
B&B Press’ seasonal campaigns also got them noticed by potential and existing customers too. For instance, their highly creative Valentine’s Day campaign, which invited people to vote on whether or not they like or loathe Valentine’s Day, attracted more than 160 entries in just a matter of hours. The result exceeded all of B&B Press’ expectations, in fact, when I asked them how it was going, they told me the campaign ‘had gone crazy!’
* The work example is just one of the pieces of content I produced for B&B Press’ recent Valentines’ Day marketing campaign.