West Midlands NHS CCG

  • Media relations,
  • PR

West Midlands NHS CCG

Clinical Commissioning Groups (CCGs) were created following the Health and Social Care Act in 2012 and replaced Primary Care Trusts on in 2013. They are clinically-led statutory NHS bodies responsible for the planning and commissioning of health care services for their local area. There are currently 209 CCGs in England.

The requirement

I was approached by a Communications and Engagement Manager who works for one of the CCGs within the West Midlands region. They were looking for some additional proactive PR support on a temporary basis.

The service

This particular project took me right back to the days when I worked as a Press Officer at Worcestershire County Council, as I was required to write and issue a series of media releases. The work involved:

  • Identifying the news hooks for each press release
  • Interviewing and liaising with key CCG spokespeople, including Directors and the Chairman
  • Arranging photo opportunities
  • Selling the releases into the target media
  • Dealing with any media enquiries generated by the releases

The results

During the three months I worked for this particular CCG, I produced eight media releases, which focused on a whole host of stories, ranging from the CCG’s involvement in national NHS initiatives and fund-raising activities, to encouraging local residents to have their say as part of a consultation exercise, and generated local, regional and trade print and online coverage.

 

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