West Midlands NHS CCG
Clinical Commissioning Groups (CCGs) were created following the Health and Social Care Act in 2012 and replaced Primary Care Trusts on in 2013. They are clinically-led statutory NHS bodies responsible for the planning and commissioning of health care services for their local area. There are currently 209 CCGs in England.
I was approached by a Communications and Engagement Manager who works for one of the CCGs within the West Midlands region. They were looking for some additional proactive PR support on a temporary basis.
This particular project took me right back to the days when I worked as a Press Officer at Worcestershire County Council, as I was required to write and issue a series of media releases. The work involved:
- Identifying the news hooks for each press release
- Interviewing and liaising with key CCG spokespeople, including Directors and the Chairman
- Arranging photo opportunities
- Selling the releases into the target media
- Dealing with any media enquiries generated by the releases
During the three months I worked for this particular CCG, I produced eight media releases, which focused on a whole host of stories, ranging from the CCG’s involvement in national NHS initiatives and fund-raising activities, to encouraging local residents to have their say as part of a consultation exercise, and generated local, regional and trade print and online coverage.