Stride offers GCSE mentoring for students willing to work hard to go further. Supported by peers and guided by a mentor, students of all abilities benefit from a proven methodology that offers a clear path to success.

The requirement

In addition to providing Stride with a new brand look and feel, new brand platform and website that demonstrated its proven tutoring expertise to parents, schools and students, the client also required regular blogs.

The content

I helped produced new content every month that specifically targeted Stride’s target audience and spanned a mix of different content types, such as thought leadership, Q&A blogs, infographics and eguides.

One of the pieces of content I produced for Stride was an eguide aimed at providing parents with practical help and support on helping their child/children through their GCSE exams. This involved interviewing the client to obtain the required information and ensuring the eguide provided fresh and informative advice that parents could easily digest and refer to.

The tone and language of the eguide was particularly key, as was the advice that was offered. With such a wealth of information already available on this particular issue, it was crucial that the content I produced offered new insight, as opposed to generic messaging.

The results

The eguide provides parents with practical guidance that follows a logical structure and can be easily implemented. What’s more, the highly informative nature of the content further positions Stride as experts within their field.


* I worked as senior copywriter/senior content manager on this client alongside the team at Cognition.


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