6th birthday milestone for SK Copy Co + 6 freelancing top tips
Six years ago, our Director, Sanina, decided to leave the world of employment after 18 years and set up SK Copy Co. And she’s so glad she did. Because she hasn’t looked back. Here, we celebrate this special milestone (and share our pick of the best freelancing tips we’ve learnt over the last six years).
SK Copy Co joins Birmingham City University’s professional mentoring programme
Sanina Kaur, Director of SK Copy Co, is one of several business professionals across the Midlands, who provides Birmingham City University students with dedicated mentoring support.
[Guest post] How to write readworthy blogs
Believe it or not, blogs are a great way of communicating with your audience during the COVID-19 pandemic. But can you guarantee yours are going to get read? This article, written especially for Next Level, reveals how to write readworthy blogs.
Lockdown learning: Free online content training
Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.
4 things I love most about freelancing
Sanina Kaur, Director of SK Copy Co, never set out to become a freelancer. She happily worked for public and private sector employers for almost two decades. Then, around 2.5 years ago, she decided she needed a change, one that didn’t involve working for another PR or marketing agency or going in-house again.
Success story interview: Sanina spills the beans in freelance copywriter Q&A
Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Such is her success and dedication to copywriting, that she caught the eye of fellow email marketing copywriter, Haris Halkic, who asked her to feature in his popular freelance copywriting interview series.
What’s the purpose of repurposing content?
Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.
What’s the big deal about podcasts?
Podcasts have been around for what seems like forever. You tune into them because you find the author and/or the topic appealing, press play or plug in your headphones, and you’re off. However, a new-found appetite for them, which is steadily on the rise, means they’re fast-becoming the new darling of content marketing.
Ten reasons to blog
When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.
Three signs it’s time to outsource your content writing
Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about your content. You’d have a dedicated content resource you could use as little or as much as you like. But then on the other hand, you’d have to trust an external supplier with your content, which can be rather daunting, particularly if you’ve not outsourced it before. Will they be trustworthy? Can you depend on them to deliver within your timescales?