Mar
25
blog author

Sanina Kaur

Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries.

Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon Alexa and Echo, Microsoft Cortana and, of course, good old Apple Siri.

Jan
25
blog author

Sanina Kaur

According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. But writing blogs is only half of the process, you need to be sharing them far and wide once you’ve published them.

Oct
27
blog author

Sanina Kaur

There are times when writer’s block, brain freeze, whatever you want to call it, kicks in, and you’re sat there staring at your screen for what feels like days. Writer’s block happens to the best of us, at any time, professional content writers included. Here are some of the things we do to avoid and overcome it when it does strike.

Sep
21
blog author

Sanina Kaur

There’s a knack to providing a steady drip-feed of content your target audience wants to read. Mixing things up a bit by making sure your blogs don’t follow the same format helps them stay fresh and interesting. Here are 15 different ways you can package up your blog content so it’s always appealing.

Jul
13
blog author

Sanina Kaur

Over a year ago, Sanina Kaur, Director of SK Copy Co, decided to cut the cord and fly full-time freelance as a content writer and PR consultant. ‘I’m doing it for the work-life balance,’ she told her colleagues, friends and family back then. And it was true, one of the main reasons she decided to go it alone was because she wanted to get some sort of work-life balance into her life, once and for all.

Apr
24
blog author

Sanina Kaur

Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t just belong in the world of literature. These days, they’re being used by an increasing number of businesses who want to up their content game, but don’t have the time or resource to do it. For instance, we ghostwrite blogs and thought leadership articles for several clients every month.

Mar
31
blog author

Sanina Kaur

Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about your content. You’d have a dedicated content resource you could use as little or as much as you like. But then on the other hand, you’d have to trust an external supplier with your content, which can be rather daunting, particularly if you’ve not outsourced it before. Will they be trustworthy? Can you depend on them to deliver within your timescales?

Feb
20
blog author

Sanina Kaur

Case studies provide you with proof. Proof of what your products and/or services involve and, more importantly, proof your products and/or services are worth investing in to people who have encountered you before. In the world of inbound marketing, case studies are classed as bottom of the funnel content that helps leads cross over that line and become customers.