- Mar 25
- Sanina Kaur
- 0
Five-minute focus on voice search
Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries. Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon […]
Read more- Jan 25
- Sanina Kaur
- 0
Five places to post your blogs
Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t […]
Read more- Oct 27
- Sanina Kaur
- 0
How to beat writer’s block
So, you’ve been tasked with writing the next post for your company blog, how do you feel about it? Hopefully, you’ve got plenty of ideas you can’t wait to crack on with and you can get your piece written in […]
Read more- Sep 21
- Sanina Kaur
- 0
Ideas for keeping your blog posts fresh and interesting
Knowing what to blog about can be a real headache, especially if you’re putting out several new blog posts a week. Before you know it, you or one of your team are staring at their screen once again wondering […]
Read more- Jul 13
- Sanina Kaur
- 2
The Freelance Files: ‘Work-life balance, where are you?’
Over a year ago, I decided to cut the cord and fly full-time freelance as a content writer and PR consultant. ‘I’m doing it for the work-life balance,’ I told my colleagues, friends and family back then. And it was […]
Read more- Apr 24
- Sanina Kaur
- 0
Want to up your content game, but haven’t got time? Get a ghostwriter
What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t […]
Read more- Mar 31
- Sanina Kaur
- 0
Three signs it’s time to outsource your content writing
Have you found yourself umming and ahing about whether or not you should outsource your content writing? Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about […]
Read more- Feb 20
- Sanina Kaur
- 13
Case studies: Why bother?
Case studies are one of the most traditional forms of content and, like with most traditional things, there comes a time when people start to question their true value. The new digital era that we now found ourselves in has […]
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