There’s a knack to providing a steady drip-feed of content your target audience wants to read. Mixing things up a bit by making sure your blogs don’t follow the same format helps them stay fresh and interesting. Here are 15 different ways you can package up your blog content so it’s always appealing.

Not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s interests. From our current hobbies, to our last train or car journey, Google has plenty on each and every one of us. Just think about all of those searches you’ve carried out over the years. Makes you think, doesn’t it?…

When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.

Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, it involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for making sure your site is accessible to everybody, regardless of whether they’re viewing it on their desktop, mobile or tablet.