Sanina Kaur
/San-ee-na Kore/
NOUN: Freelance B2B & B2C copywriter with 20+ years’ experience.
EXAMPLE SENTENCE: ‘Sanina Kaur is the ‘SK’ in SK Copy Co. She’s the Director and a copywriter, with a quick-thinking journalist’s brain and results-driven PR background.’
About Sanina (in her own words)
Trained writer + journo brain + PR instincts = SK Copy Co
I’m a former print and broadcast journalist and senior PR professional-turned-copywriter with more than 20+ years’ writing experience.
I’ve been writing since the age of 17, when I first started out as a trainee reporter at my local newspaper.
Six years later, I swapped newsrooms for Solihull Council’s and then Worcestershire County Council’s corporate comms teams. And then six years after that, I was a Senior Account Manager at some of the biggest and best agencies in the Midlands for clients, including PwC, Westfield, Arriva Buses, Harvester and Papa John’s Pizza.
Throughout it all, I was still writing. And I’m still writing more than two decades later for businesses, agencies and individuals across a variety of sectors and for clients, including Holland & Barrett, HomeServe, Stagecoach Midlands, Midlands Aerospace Alliance, University of Birmingham and Co-op.
Journalism, content marketing, PR and inbound marketing, I tick all of these boxes.
as a journalist and editor
agency-side PR and commercial copywriting
in-house corporate communications
Introducing... the rest of the SK Copy Co team
Sanina heads up all things copy and PR-related, while her associates, who are among the best digital marketing, design and tech professionals around, are on hand to take care of your other marketing requirements.
This means you only need to worry about dealing with a maximum of one to two people and just one company overall. And because we’re not a full-blown agency, we won’t charge you hefty mark-ups to cover all of the costs that come with being an agency and dealing with massive teams.
Neil Williams
Neil’s a web designer and developer with 7+ years’ experience across platforms including WordPress, Shopify and the Eleventy static site generator.
From maintenance and custom plugins, to ecommerce and bespoke theme builds, he’s there, doing his thing behind-the-scenes. Just call him Mr Website. We do.
Trevor Price
Meet Trevor, the most talented photographer we know. Not only is he super professional, he makes sure every shot is exactly what you had in mind.
Trevor’s a video whizz too. In fact, he’s such a whizz, he’s award-winning. And he goes by the catchy name of ‘TV Trev’, which we love just as much as his fantastic photography and video skills.
Ellie Rich
Say ‘hello’ to Ellie. She’s got more than 20 years’ design and artworking experience that spans FMCG, publishing, branding, POS and packaging.
Ellie’s worked with the widest range of high profile clients, including Cadbury’s, Network Rail & The Prince’s Trust. Highly creative, detail-orientated and a real team player, Ellie is a creative force to be reckoned with.
Emma Singleton
Everybody needs Emma in their life. With over a decade’s experience in agency-side Client Services, she brings the calm and clarity needed to push businesses swiftly forward in the right direction.
Whether it’s one-off project management, helping develop great services to retain clients, or organising and managing killer events, she’s on hand to help deliver (and ace) the widest variety of marketing projects.
FAQs
Q. So, who exactly is SK Copy Co?
A. SK Copy Co is me, Sanina Kaur. I’m a copywriter and PR consultant based in the Midlands, with more than 20 years’ writing experience across journalism, PR and content marketing. I started out as a trainee reporter at 17, notepad in hand, and I’ve been finding the right words for people ever since. These days, I help businesses and agencies sound like themselves, only better. I help them stand out from their competitors, thanks to my PR and awards know-how too.
Q. What do you actually do?
A. I write. More specifically: website copy, press releases, thought leadership, blog posts, email campaigns, awards entries, case studies, brochures, social content, newsletters and more. When I’m not typing away, I’m providing businesses, that want to raise their profile for all the right reasons, with PR support. If you’re after words, coverage and awards, I’m your person.
A. Everyone from small business owners finding their voice for the first time, to marketing teams who need extra capacity they can count on. I also step in and support agencies that want a trusted pair of hands they can call on without hiring in-house. And I work with highly established organisations, not just in the UK, but all over the world, including Spain, the US and Germany. To add to all that, I work with clients across all sectors, so if you’re wondering whether I’d be a good fit for your business, just ask.
Q. Why hire a copywriter instead of doing it myself?
A. You could write your content yourself, but you probably already have a full-time job. Good copy takes time, craft and a certain amount of distance from your own business; all things that are hard to come by. I bring an outside eye, 20+ years’ writing experience and a journalist’s instinct for what resonates with people.
Q. I’m an agency. Can I use you as an extension of my team?
A. Absolutely, it’s actually one of my favourite ways to work, plus I have full-time agency experience. Whether you need somebody to bridge the gap during busier periods, a specialist for award entries (I’m an industry awards judge), or someone you can brief and trust to crack on and deliver, I can flex to fit how your agency operates. White label or named, it’s your call.
Q. What’s your process like?
A. Usually: a brief (yours or mine), a discovery chat if the project needs it, a first draft, your feedback and a final version. I keep communication clear and timelines realistic. I don’t disappear and I don’t miss deadlines (I’ve got my newspaper journalism training and experience to thank for that!)
Q. How do I get started?
A. Drop me a message. Tell me what you’re working on, what you need and when you need it by. I’ll come back to you quickly and we’ll take it from there.
What our clients say
Need copy that sounds like you?
Bring SK Copy Co into the conversation early, and your words, positioning & proof points will work harder from the start.