SK Copy Co
AT YOUR SERVICE...
SK Copy Co is your profile-raising, content-generating right-hand woman. The person you turn to when you:
- Realise your copy's not converting - uh-oh
- Haven't got enough hands and brain power to write it - which is pretty fundamental
- Aren't appearing in SEO and AI searches - there's no reason why you shouldn't be
- Want to become a thought leader - you can be, with the right PR & content
- Are keen to get your content wheel churning - because content is king
Content strategy
- Keyword research
- Persona mapping
- Brand propositions, key messages, values, straplines & tone of voice
- Content strategies
PR
- PR strategies
- Crisis comms
- Press releases
- News articles
- Media statements
- Press packs
- Advertorials
- Awards entries
- Media pitches
- Thought leadership articles
Content production
- Blogs/articles
- LinkedIn articles
- Websites, microsites & apps
- Adverts - radio, print, remarketing
- Infographics
- Ebooks
- Brochures, guides & catalogues
- Exhibition marketing materials
- White papers & reports
- Newsletters & magazines
- Webinars & presentations
- Social media posts & profiles
- Case studies
- Email campaigns
- Features & news stories
- Video, radio & podcast scripts
- Product descriptions
- Editing & proofreading
ALSO SPEAK TO US ABOUT
- Marketing strategy
- SEO/GEO optimisation
- Design
- Animations
- Website creation & hosting
- Speaking & podcast opportunities
- Video production
- Digital advertising - Google Analytics, Google Ads, PPC, etc.
FAQs
Q. What does a content strategy agency actually do?
A. A content strategy agency does just that – plans and develops the content you create, making sure it’s consistent with your wider comms and written in line with your tone of voice. The most effective content marketing campaigns are underpinned by a clear strategy, which we frequently produce for B2B and B2C clients and review and refine on an ongoing basis. This includes honing in on your target audience and their pain points, so that every piece of content has a clear, benefit-led purpose and resonates with the reader, depending on where they are in their customer journey.
Q. What’s the difference between a content marketing strategy and a content plan template?
A. A content marketing strategy essentially provides the overarching direction, i.e. your goals, audience and messaging pillars. A content plan is the practical execution tool used to organise topics, channels and deadlines on an everyday basis.
Q. What PR agency services are typically included in a retainer?
A. Most public relations agency retainers cover media relations, press release-writing, reactive and proactive press office support, journalist outreach, and ongoing support relating to messaging and reputation management. Some PR partners (us included) also provide dedicated crisis comms and out of hours assistance. This is provided by our Director, Sanina, who is Cabinet Office trained. Our PR support is tailored to our clients’ requirements and budget.
Q. When do businesses need a crisis communications agency?
A. A crisis communications agency is brought in when an issue threatens to damage a brand’s reputation. For instance, a data breach, product recall or negative press generated by unhappy customers. Dedicated crisis comms help ensure messages are communicated consistently, efficiently and effectively, safeguarding stakeholder trust and organisational credibility.
Q. What’s involved in a professional press release-writing service?
A. A press release-writing service identifies what’s ‘news’ within your organisation and expertly turns it into media-ready stories that are relevant to your target media’s readership. Successful press release-writing covers the ‘what, where, when, why, how and who’ and shares the story from a newsworthy as opposed to a commercial sales-led angle. The key is for you to do such a good job of writing your press releases, that they are used virtually word-for-word by journalists.
Q. How does brand messaging strategy relate to tone of voice guidelines?
A. Brand messaging strategy defines what you say – your core positioning and key messages – while tone of voice guidelines define how you say it, making sure there’s consistency across every piece of copy you share across your marketing channels.
Q. Why do keyword research services matter for content marketing?
A. Keyword research services identify the terms your target audience is actually searching for. By SEO and GEO-optimising your content marketing outputs, you can increase the chance of your company appearing and being recommended when prospects are in the market for your products/services.
Q. What formats does thought leadership content usually take?
A. Thought leadership typically involves producing white papers and expert commentary in target media titles. At its best, it is designed to build credibility and authority rather than give the hard sell. It provides ‘genuine thought leadership’, i.e. unique, thought-provoking, industry-leading insight that has not yet been covered before rather than simply regurgitating what’s already out there.
Q. What’s the difference between white paper-writing services and a case study-writing service?
A. White papers tend to delve deeper into an industry problem or trend to demonstrate expertise, while case studies focus on a specific client scenario and the outcomes of choosing/working with you. In the world of content marketing, case studies play a pivotal role in helping convert leads into customers.
Q. How is a B2B content marketing agency different from a general content marketing agency?
A. B2B agencies work differently. They’re fluent in technical detail, skilled at uncovering the marketing value in complex operations and able to turn specialist knowledge into clear, confident content that resonates with decision‑makers.