Having spent more than two decades working in PR, our Director, Sanina Kaur, knows only too well that no two days in PR are ever the same! She recently shared her insight with PR and Media Students at Birmingham City University’s School of Media.

So far, more than 1,100 businesses have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them. Learn more about what this means right here.

The worlds of public relations and copywriting are riddled with industry language and practices. This Back to Basics blog series is aimed at Plain Englishing some of the terminology that’s frequently used by PR professionals and copywriters that isn’t always clear to everybody else, starting with, ‘What’s a press release?’

Has it really been 20+ years since Sanina Kaur, Director of SK Copy Co, started out as a trainee reporter, with her trusty notepad and pen? When she started to learn shorthand and about law and local and central government at journalism school and frequently trawled through the old library records for the society page news (because there was no internet back then?) It really this.

What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…

Have you heard of ‘silly season?’ It used to crop up every now and again when SK Copy Co Director, Sanina, was a journalist and far more frequently during her PR days. As we’re in silly season, there’s no time like the present to share some insight on what it is and why it can be good for helping secure media coverage.