Feb
22
blog author

Sanina Kaur

Having spent more than two decades working in PR, our Director, Sanina, knows only too well that no two days in PR are ever the same! So on February 15, rather than completing client work, she joined first year Public Relations and Media Students at the School of Media at Birmingham City University (BCU) in Read More

Jun
30
blog author

Sanina Kaur

Every profession is guilty of having its own industry speak and age-old ways of doing things. You know, the phrases and processes that people within the sector understand just like that, but sound totally alien to everybody else? The worlds of public relations and copywriting are riddled with industry language and practices. And I’m always Read More

Jun
21
blog author

Sanina Kaur

Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or Read More

Jan
26
blog author

Sanina Kaur

Whether you’re new to PR or are a seasoned pro, there’s one part of the job that most people find particularly daunting, and that’s the dreaded media sell-in. Like with most things, the more you do them, the more comfortable you are doing them however, for many PR professionals, this isn’t the case with media sell-ins. Read More

Aug
14
blog author

Sanina Kaur

Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the present to share some insight into what it is and why it can be good Read More