SK Copy Co goes back to the (virtual) classroom for PR guest speaker session
Having spent more than two decades working in PR, our Director, Sanina Kaur, knows only too well that no two days in PR are ever the same! She recently shared her insight with PR and Media Students at Birmingham City University’s School of Media.
Back to basics: ‘What’s a press release?’
The worlds of public relations and copywriting are riddled with industry language and practices. This Back to Basics blog series is aimed at Plain Englishing some of the terminology that’s frequently used by PR professionals and copywriters that isn’t always clear to everybody else, starting with, ‘What’s a press release?’
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or talked about ever again. Amen.
Practical advice for mastering the dreaded media sell-in
Whether you’re new to PR or are a seasoned pro, there’s one part of the job most people find particularly daunting, and that’s the dreaded media sell-in. As with most things, the more you do them, the more comfortable you are doing them. However, for many PR professionals, this isn’t the case when it comes to media pitches.
Why silly season can be good news for your media coverage reports
Have you heard of ‘silly season?’ It used to crop up every now and again when SK Copy Co Director, Sanina, was a journalist and far more frequently during her PR days. As we’re in silly season, there’s no time like the present to share some insight on what it is and why it can be good for helping secure media coverage.