- Aug 29
- Sanina Kaur
- 0
4 things I love most about freelancing
I never set out to become a freelancer. I happily worked for employers in both the private and public sector for almost two decades. Then, around 2.5 years ago, I decided I needed a change, one that didn’t involve working […]
Read more- Jun 30
- Sanina Kaur
- 0
Back to basics: ‘What’s a press release?’
Every profession is guilty of having its own industry speak and age-old ways of doing things. You know, the phrases and processes that people within the sector understand just like that, but sound totally alien to everybody else? The worlds […]
Read more- Feb 27
- Sanina Kaur
- 0
Three things I wish I’d known before going freelance
Going freelance is a big deal, especially if you’re planning to swap the luxury of being in full-time employment with becoming your own full-time boss. Many people think being your own boss is easy – you don’t answer to anybody, […]
Read more- Nov 28
- Sanina Kaur
- 0
What’s it like to work with SK Copy Co?
So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, […]
Read more- Jun 21
- Sanina Kaur
- 8
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on […]
Read more- Jan 26
- Sanina Kaur
- 0
Practical advice for mastering the dreaded media sell-in
Whether you’re new to PR or are a seasoned pro, there’s one part of the job that most people find particularly daunting, and that’s the dreaded media sell-in. Like with most things, the more you do them, the more comfortable […]
Read more- Aug 14
- Sanina Kaur
- 0
Why silly season can be good news for your media coverage reports
Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the […]
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