Having spent more than two decades working in PR, our Director, Sanina, knows only too well that no two days in PR are ever the same! So on February 15, rather than completing client work, she joined first year Public Relations and Media Students at the School of Media at Birmingham City University (BCU) in Read More

One way to put the current lockdown downtime good use, is by taking part in online learning. This blog contains a handy list of online PR training courses you can study for free now.

Are you looking for copywriting, PR or social media support and are considering using SK Copy Co? This blog is designed to help you make up your mind by listing the 3 key reasons why you should choose SK Copy Co.

I never set out to become a freelancer. I happily worked for employers in both the private and public sector for almost two decades. Then, around 2.5 years ago, I decided I needed a change, one that didn’t involve working for another PR or marketing agency or going in-house again. So, I decided to go Read More

Every profession is guilty of having its own industry speak and age-old ways of doing things. You know, the phrases and processes that people within the sector understand just like that, but sound totally alien to everybody else? The worlds of public relations and copywriting are riddled with industry language and practices. And I’m always Read More

Going freelance is a big deal, especially if you’re planning to swap the luxury of being in full-time employment with becoming your own full-time boss. Many people think being your own boss is easy – you don’t answer to anybody, you no longer have to think about things, such as appraisals, and you can come Read More

So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, thanks to my journalism background. But that’s what my website says, what’s it really like Read More

Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or Read More

Whether you’re new to PR or are a seasoned pro, there’s one part of the job that most people find particularly daunting, and that’s the dreaded media sell-in. Like with most things, the more you do them, the more comfortable you are doing them however, for many PR professionals, this isn’t the case with media sell-ins. Read More

Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the present to share some insight into what it is and why it can be good Read More