Copywriting agency insight: The Work Crowd December 2022 interview
Our director, Sanina, has been running SK Copy Co for more than six years. Overall, she’s spent 20+ years in the comms world. She was recently invited by The Work Crowd to spill the beans on all things PR and copywriting-related. Discover what she had to say…
BCU Advantage newsletter & blog feature: The benefits of professional mentoring
Keen to encourage other working professionals to follow in her footsteps and join BCU’s professional mentoring scheme, Sanina Kaur, Director of SK Copy Co, recently shared her thoughts on the benefits of professional mentoring with BCU Advantage.
SK Copy Co joins Birmingham City University’s professional mentoring programme
Sanina Kaur, Director of SK Copy Co, is one of several business professionals across the Midlands, who provides Birmingham City University students with dedicated mentoring support.
Lockdown learning: Free online content training
Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.
How to cheat your way to error-free content
We grow up being told cheating’s not the right thing to do. On the whole, this is very true. But in some circumstances, it’s ok to break the rules a teeny tiny bit every now and then, and ‘cheat’ at some things, such as making sure your copy is spot on.
4 things I love most about freelancing
Sanina Kaur, Director of SK Copy Co, never set out to become a freelancer. She happily worked for public and private sector employers for almost two decades. Then, around 2.5 years ago, she decided she needed a change, one that didn’t involve working for another PR or marketing agency or going in-house again.
What’s the purpose of repurposing content?
Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.