We’re really passionate about helping future copywriters, PR professionals and digital marketers carve out a great career for themselves.

While we may not be able to give them a job at SK Copy Co central at present because the team’s already expanded considerably over the last few months, we can take the time to share our insight with them.

“It’s really easy for us all to get caught up with our busy work schedules and day-to-day routines without taking a minute to stop and think about how we can help people who are looking to get their big break,” explains Sanina Kaur, SK Copy Co Director.

“Supporting the next generation of industry professionals doesn’t have to take hours-upon-hours. Of course, if you have more time to give, that’s great, but if you haven’t, an hour here or there can make a positive difference.”

Matching students with successful mentors

Sanina is one of several business professionals across the Midlands who provides Birmingham City University students with dedicated mentoring support. The programme links students from across the university with working professionals; some work for themselves (like Sanina) while others are employed by some of the UK’s most successful businesses.

Mentors can give their mentees as little or as much support as they’re able to. This can range from having one or multiple monthly meetings, to supporting with practical tasks, such as applying for jobs, perfecting their CV, helping them secure work experience or putting them in touch with valuable contacts.

And when life is ‘normal’ and we’re not all in lockdown, students can experience live working situations and carry out tasks at their mentor’s workplace.