Having spent more than two decades working in PR, our Director, Sanina, knows only too well that no two days in PR are ever the same!

So on February 15, rather than completing client work, she joined first year Public Relations and Media Students at the School of Media at Birmingham City University (BCU) in their studies.

Media & Influencer Engagement module

Given the current lockdown circumstances, Sanina wasn’t able to physically join the students in the classroom. But she was able to log on to their Media and Influencer Engagement module for the morning.

Sanina has worked in PR for more than 20 years. Her experience includes delivering media relations work for Solihull Council, being a Press Officer for Worcestershire County Council and account managing multiple B2B and B2C accounts for three of the biggest and best agencies in the Midlands. And, of course, she provides several SK Copy Co clients with dedicated PR support. (Find out more about Sanina’s background and experience over on this page – SK Copy Who?)

Ask Sanina what it’s like working in PR and she’ll most probably tell you it can be a bit like being on The Apprentice at times. One day, you’re in a ridiculously clunky mascot outfit racing up the steps of The Mailbox in Birmingham for a live TV interview or driving to Luton in an Enterprise van for a meeting, and the next, you’re racing around The Savoy, setting up an exclusive client interview with The Times (true stories x 3).

Valuable real-life experience

These types of experiences are all something BCU’s PR and media students will go on to encounter themselves someday when they work in PR. By inviting Sanina to speak to the students about her experiences, Kelly O’Hanlon, Senior Lecturer in Public Relations and Media at BCU gave them a real-life glimpse of what life’s like in PR.

“Our students appreciate guest speakers joining our classes. It helps them to contextualise the topics we cover in our modules and as they progress through the course,” explains Kelly.

Best practice PR advice

As well as chatting to the group about her experience, Sanina shared best practice advice on writing press releases and pitching to journalists from both sides of the fence. Everybody found the session really enjoyable and Sanina has already been invited back to take part in future guest slots.

“Sanina was a very welcome addition to our class on media relations techniques. The students gained a real insight into how this works and what it’s like to be both a journalist and a PR selling-in a story.

“They all said how beneficial the talk was, and I know it will be something they will reflect on again as their own experience develops,” concludes Kelly.

To discuss your PR requirements with us, contact Sanina on 07810 636 748 or sanina@skcopyco.com. For more details about our PR work, take a look at our Services page.