SK Copy Co is Here2Help
So far, more than 1,100 people have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them.
Success story interview: Sanina spills the beans in freelance copywriter Q&A
Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the years, she’s worked in the world of print and broadcast journalism, council communications, PR agencies Read More
What I’ve learnt after writing for 20+ years
Yikes! This month (March), I’ll have been writing for more than 20 years, 21 to be precise. Where has the time gone? Too fast, I can tell you that for nothing. Has it really been 20+ years since I first started out as an intrepid trainee newspaper reporter with my trusty notepad and pen? When Read More
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or Read More
B2B Marketing – How to: Think like a journalist
In this special ‘how to’ guide that I produced for B2B Marketing I tap into my journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content. While journalism and content marketing may be two different disciplines, there are several tips and tactics that journalists Read More
Six reasons why journalists make such great copywriters
You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. Now I know what you’re most probably thinking, I’m only saying this because of my journalism background. Well that’s not the case, Read More