So far, more than 1,100 businesses have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them. Learn more about what this means right here.

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Such is her success and dedication to copywriting, that she caught the eye of fellow email marketing copywriter, Haris Halkic, who asked her to feature in his popular freelance copywriting interview series.

Has it really been 20+ years since Sanina Kaur, Director of SK Copy Co, started out as a trainee reporter, with her trusty notepad and pen? When she started to learn shorthand and about law and local and central government at journalism school and frequently trawled through the old library records for the society page news (because there was no internet back then?) It really this.

Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or talked about ever again. Amen.

In this special ‘how to’ guide Sanina Kaur, Director of SK Copy Co, produced for B2B Marketing, she taps into her journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content.

You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. This blog reveals the top six reasons why journalists make the best copywriters.