In this special ‘how to’ guide that I produced for B2B Marketing I tap into my journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content.

While journalism and content marketing may be two different disciplines, there are several tips and tactics that journalists use on a daily basis that many marketers can also benefit from. Read ‘How to: Think like a journalist‘ to discover what they are.

B2B Marketing is accessed by more than 200,000 marketers from across the globe, who use its training, events, research and online resources to help transform their marketing results.

If you have any questions about any of the points covered in the guide or would like to find out more, please complete the contact form or email me at sanina@skcopyco.com.