SK Copy Co goes back to the (virtual) classroom for PR guest speaker session
Having spent more than two decades working in PR, our Director, Sanina Kaur, knows only too well that no two days in PR are ever the same! She recently shared her insight with PR and Media Students at Birmingham City University’s School of Media.
Lockdown learning: Free online PR training
One way to put your current lockdown downtime to good use, is by taking part in some online learning. This blog contains a handy list of online PR training courses you can study for free now.
Back to basics: ‘What’s a press release?’
The worlds of public relations and copywriting are riddled with industry language and practices. This Back to Basics blog series is aimed at Plain Englishing some of the terminology that’s frequently used by PR professionals and copywriters that isn’t always clear to everybody else, starting with, ‘What’s a press release?’
What I’ve learnt after writing for 20+ years
Has it really been 20+ years since Sanina Kaur, Director of SK Copy Co, started out as a trainee reporter, with her trusty notepad and pen? When she started to learn shorthand and about law and local and central government at journalism school and frequently trawled through the old library records for the society page news (because there was no internet back then?) It really this.
Three things I wish I’d known before going freelance
Going freelance is a big deal – you’re essentially swapping the luxury of being in full-time employment with becoming your own full-time boss. There are so many things Sanina Kaur, Director of SK Copy Co, has learnt since taking the freelance plunge, and there are many more things she wish she’d know before going freelance.
What’s it like to work with SK Copy Co?
What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or talked about ever again. Amen.
Why silly season can be good news for your media coverage reports
Have you heard of ‘silly season?’ It used to crop up every now and again when SK Copy Co Director, Sanina, was a journalist and far more frequently during her PR days. As we’re in silly season, there’s no time like the present to share some insight on what it is and why it can be good for helping secure media coverage.