SK Copy Co goes back to the (virtual) classroom for PR guest speaker session
Having spent more than two decades working in PR, our Director, Sanina, knows only too well that no two days in PR are ever the same! So on February 15, rather than completing client work, she joined first year Public Relations and Media Students at the School of Media at Birmingham City University (BCU) in Read More
Lockdown learning: Free online PR training
One way to put the current lockdown downtime good use, is by taking part in online learning. This blog contains a handy list of online PR training courses you can study for free now.
Back to basics: ‘What’s a press release?’
Every profession is guilty of having its own industry speak and age-old ways of doing things. You know, the phrases and processes that people within the sector understand just like that, but sound totally alien to everybody else? The worlds of public relations and copywriting are riddled with industry language and practices. And I’m always Read More
What I’ve learnt after writing for 20+ years
Yikes! This month (March), I’ll have been writing for more than 20 years, 21 to be precise. Where has the time gone? Too fast, I can tell you that for nothing. Has it really been 20+ years since I first started out as an intrepid trainee newspaper reporter with my trusty notepad and pen? When Read More
Three things I wish I’d known before going freelance
Going freelance is a big deal, especially if you’re planning to swap the luxury of being in full-time employment with becoming your own full-time boss. Many people think being your own boss is easy – you don’t answer to anybody, you no longer have to think about things, such as appraisals, and you can come Read More
What’s it like to work with SK Copy Co?
So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, thanks to my journalism background. But that’s what my website says, what’s it really like Read More
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or Read More
Why silly season can be good news for your media coverage reports
Have you heard of the phase ‘silly season?’ It used to crop up every now and again when I was a journalist and far more frequently during my PR days. As we’re in silly season, there’s no time like the present to share some insight into what it is and why it can be good Read More