Apr
15
blog author

Sanina Kaur

Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.

Apr
09
blog author

Sanina Kaur

So far, more than 1,100 people have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them.

Feb
13
blog author

Sanina Kaur

We grow up being told cheating’s not the right thing to do. On the whole, this is very true. But in some circumstances, it’s ok to break the rules a teeny tiny bit every now and then and ‘cheat’ at some things, such as making sure your copy is spot on. Not everybody’s a writer Read More

Sep
24
blog author

Sanina Kaur

Hashtags are a fundamental part of writing social media posts. Used correctly, they can make your posts stand out. You can also use them to find relevant content from individuals and businesses. There’s a hashtag for pretty much everything these days, but back in the day, you only used to find the little symbol on Read More

Aug
29
blog author

Sanina Kaur

I never set out to become a freelancer. I happily worked for employers in both the private and public sector for almost two decades. Then, around 2.5 years ago, I decided I needed a change, one that didn’t involve working for another PR or marketing agency or going in-house again. So, I decided to go Read More

May
30
blog author

Sanina Kaur

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the years, she’s worked in the world of print and broadcast journalism, council communications, PR agencies Read More

Apr
30
blog author

Sanina Kaur

Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as Read More

Mar
21
blog author

Sanina Kaur

Yikes! This month (March), I’ll have been writing for more than 20 years, 21 to be precise. Where has the time gone? Too fast, I can tell you that for nothing. Has it really been 20+ years since I first started out as an intrepid trainee newspaper reporter with my trusty notepad and pen? When Read More

Feb
27
blog author

Sanina Kaur

Going freelance is a big deal, especially if you’re planning to swap the luxury of being in full-time employment with becoming your own full-time boss. Many people think being your own boss is easy – you don’t answer to anybody, you no longer have to think about things, such as appraisals, and you can come Read More

Jan
25
blog author

Sanina Kaur

Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t just advantageous for your on-going lead gen either, they can help drive traffic to your Read More