Apr
30
Sanina Kaur
What’s the purpose of repurposing content?
Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.