Apr
18
blog author

SK Copy Co

Content repurposing is a content marketing technique that keeps on giving to organisations sector-wide. Our Director, Sanina, shares her thoughts on content repurposing in this expert insight blog published by Vimeo.

Apr
19
blog author

Sanina Kaur

Believe it or not, blogs are a great way of communicating with your audience during the COVID-19 pandemic. But can you guarantee yours are going to get read? This article, written especially for Next Level, reveals how to write readworthy blogs.

Apr
15
blog author

Sanina Kaur

Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.

Mar
25
blog author

Sanina Kaur

Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries.

Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon Alexa and Echo, Microsoft Cortana and, of course, good old Apple Siri.

Apr
30
blog author

Sanina Kaur

Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.

Jan
25
blog author

Sanina Kaur

According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. But writing blogs is only half of the process, you need to be sharing them far and wide once you’ve published them.

Dec
10
blog author

Sanina Kaur

Podcasts have been around for what seems like forever. You tune into them because you find the author and/or the topic appealing, press play or plug in your headphones, and you’re off. However, a new-found appetite for them, which is steadily on the rise, means they’re fast-becoming the new darling of content marketing.

Sep
21
blog author

Sanina Kaur

There’s a knack to providing a steady drip-feed of content your target audience wants to read. Mixing things up a bit by making sure your blogs don’t follow the same format helps them stay fresh and interesting. Here are 15 different ways you can package up your blog content so it’s always appealing.

Aug
03
blog author

SK Copy Co

Not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s interests. From our current hobbies, to our last train or car journey, Google has plenty on each and every one of us. Just think about all of those searches you’ve carried out over the years. Makes you think, doesn’t it?…

May
22
blog author

Sanina Kaur

When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.