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- Apr 30
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Sanina Kaur
- 0
What’s the purpose of repurposing content?
Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of […]
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- Jan 25
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Sanina Kaur
- 0
Five places to post your blogs
Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t […]
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- Dec 10
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Sanina Kaur
- 0
What’s the big deal about podcasts?
This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and […]
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- Sep 21
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Sanina Kaur
- 0
Ideas for keeping your blog posts fresh and interesting
Knowing what to blog about can be a real headache, especially if you’re putting out several new blog posts a week. Before you know it, you or one of your team are staring at their screen once again wondering […]
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- Aug 03
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Sanina Kaur
- 0
Why Google is getting personal with its new feed
With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped […]
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- May 22
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Sanina Kaur
- 0
Ten reasons to blog
When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number […]
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- Apr 24
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Sanina Kaur
- 0
Want to up your content game, but haven’t got time? Get a ghostwriter
What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t […]
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- Nov 17
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Sanina Kaur
- 0
The essential checklist for writing call to actions that convert
What do you want your readers to do once they’ve finished reading your piece of content? Download your free ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you […]
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- Oct 12
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Sanina Kaur
- 0
Five frightfully fantastic ways to make your content go further
With Halloween just around the corner, there’s no time like the present to make sure you don’t get caught out by any nasty surprises involving your content. Demand for content marketing is continuing to snowball by epic proportions, with UK […]
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- Sep 11
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Sanina Kaur
- 0
The dos and don’ts of writing headlines
In my last blog, I focused on the importance of headlines and why they should never be underestimated. Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, social media update, eshot or […]
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