Blogs are a great way of communicating with your audience right now. But can you guarantee yours are going to get read? This article explains how to write readworthy blogs.

Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.

Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries. Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon Alexa and Echo, Microsoft Cortana and, of course, good old Apple Siri. And I’m sure Read More

Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as Read More

Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t just advantageous for your on-going lead gen either, they can help drive traffic to your Read More

This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and everybody seems to be tuning into them. Even me. I had the pleasure of listening Read More

  Knowing what to blog about can be a real headache, especially if you’re putting out several new blog posts a week. Before you know it, you or one of your team are staring at their screen once again wondering what to blog about this time around. It can be a real chore, particularly if Read More

With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s Read More

When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than Read More

What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t just belong in the world of literature. These days, they’re being used by an increasing Read More