Copywriting agency insight: The Work Crowd December 2022 interview
Our director, Sanina, has been running SK Copy Co for more than six years. Overall, she’s spent 20+ years in the comms world. She was recently invited by The Work Crowd to spill the beans on all things PR and copywriting-related. Discover what she had to say…
Lockdown learning: Free online PR training
One way to put your current lockdown downtime to good use, is by taking part in some online learning. This blog contains a handy list of online PR training courses you can study for free now.
Back to basics: ‘What’s a press release?’
The worlds of public relations and copywriting are riddled with industry language and practices. This Back to Basics blog series is aimed at Plain Englishing some of the terminology that’s frequently used by PR professionals and copywriters that isn’t always clear to everybody else, starting with, ‘What’s a press release?’
What I’ve learnt after writing for 20+ years
Has it really been 20+ years since Sanina Kaur, Director of SK Copy Co, started out as a trainee reporter, with her trusty notepad and pen? When she started to learn shorthand and about law and local and central government at journalism school and frequently trawled through the old library records for the society page news (because there was no internet back then?) It really this.
What’s it like to work with SK Copy Co?
What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…
Advice for writing standout press releases (from a former journalist)
Press release writing is a key PR task that enables individuals and businesses to spread the word about their latest news. Get your press releases right and they’ll be published far and wide by the media and further promoted on social. Get them wrong, and they’ll disappear into the ether, never to be seen or talked about ever again. Amen.