May
22
blog author

Sanina Kaur

When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.

Jul
17
blog author

Sanina Kaur

Identifying who your personas are means you can better understand their buyer journey because you’ve identified key information about them, such as their pain points and challenges. Being armed with this level of insight enables you to produce and segment content that talks directly to your personas and grabs their attention.

Jun
11
blog author

Sanina Kaur

Landing pages are an integral part of inbound marketing. Get them right and you’ll convert your website visitors into leads. Sounds simple, right? Well, yes, landing pages are straightforward, providing they contain the right type of content and design.

Apr
04
blog author

Sanina Kaur

Blogging is a great way to gain credibility. Over time, it helps position you as the voice of authority within your area of expertise. It’s a really valuable way of standing out to readers without giving them the hard sell. Blogging also gives people a behind-the-scenes glimpse of your business, the type of organisation you are, your culture and your values.