Apr
09
blog author

SK Copy Co

So far, more than 1,100 businesses have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them. Learn more about what this means right here.

Nov
28
blog author

Sanina Kaur

What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…

May
22
blog author

Sanina Kaur

When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.

Nov
17
blog author

Sanina Kaur

What do you want your readers to do once they’ve finished reading your piece of content? Download your ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you wanting them to do these things, but do they know it? Cue CTAs.

Sep
11
blog author

Sanina Kaur

Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, eshot or newsletter, strong headlines encourage people to read on. According to advertising giant, David Ogilvy, ‘On average, five times as many people read the headline as read the body copy…’ Like most things in life, you’ve got to be prepared to invest time in working on your headlines.

Sep
03
blog author

SK Copy Co

Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s what good, strong headlines do, grab people’s attention, and stop them in their tracks. Learn how to perfect yours right here.

Jul
17
blog author

Sanina Kaur

Identifying who your personas are means you can better understand their buyer journey because you’ve identified key information about them, such as their pain points and challenges. Being armed with this level of insight enables you to produce and segment content that talks directly to your personas and grabs their attention.

Jun
11
blog author

Sanina Kaur

Landing pages are an integral part of inbound marketing. Get them right and you’ll convert your website visitors into leads. Sounds simple, right? Well, yes, landing pages are straightforward, providing they contain the right type of content and design.

Apr
04
blog author

Sanina Kaur

Blogging is a great way to gain credibility. Over time, it helps position you as the voice of authority within your area of expertise. It’s a really valuable way of standing out to readers without giving them the hard sell. Blogging also gives people a behind-the-scenes glimpse of your business, the type of organisation you are, your culture and your values.