Apr
09
blog author

Sanina Kaur

So far, more than 1,100 people have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them.

Nov
28
blog author

Sanina Kaur

So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, thanks to my journalism background. But that’s what my website says, what’s it really like Read More

Aug
03
blog author

Sanina Kaur

With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s Read More

Sep
11
blog author

Sanina Kaur

In my last blog, I focused on the importance of headlines and why they should never be underestimated. Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, social media update, eshot or newsletter, strong headlines encourage people to read on. According to advertising giant, David Ogilvy, ‘On Read More

Sep
03
blog author

Sanina Kaur

Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s precisely what good, strong headlines do, grab people’s attention, stop them in their tracks (if they’re particularly good) Read More

May
18
blog author

Sanina Kaur

Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, content creation involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for ensuring your site is accessible to everybody, regardless of whether Read More