So far, more than 1,100 businesses have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them. Learn more about what this means right here.

What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…

Not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s interests. From our current hobbies, to our last train or car journey, Google has plenty on each and every one of us. Just think about all of those searches you’ve carried out over the years. Makes you think, doesn’t it?…

Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, eshot or newsletter, strong headlines encourage people to read on. According to advertising giant, David Ogilvy, ‘On average, five times as many people read the headline as read the body copy…’ Like most things in life, you’ve got to be prepared to invest time in working on your headlines.

Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s what good, strong headlines do, grab people’s attention, and stop them in their tracks. Learn how to perfect yours right here.

Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, it involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for making sure your site is accessible to everybody, regardless of whether they’re viewing it on their desktop, mobile or tablet.