Five-minute focus on voice search
Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries. Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon […]Read more
Success story interview: Sanina spills the beans in freelance copywriter Q&A
- content marketing, copywriter, freelance content writer, freelance copywriter, freelance PR, freelancing
Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the […]Read more
What’s the purpose of repurposing content?
Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of […]Read more
Five places to post your blogs
Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t […]Read more
What’s the big deal about podcasts?
This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and […]Read more
What’s it like to work with SK Copy Co?
- content, content writer, copy, copywriter, copywriting, freelance, freelance content writer, freelance copywriter, freelancing, PR
So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, […]Read more
Why Google is getting personal with its new feed
- content, content strategy, copywriting, digital copywriting, digital marketing, online content, SEO
With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped […]Read more
Ten reasons to blog
- blog, Blogging, content, content marketing, content strategy, copywriting, digital copywriting, Inbound marketing, online content
When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number […]Read more
Want to up your content game, but haven’t got time? Get a ghostwriter
What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t […]Read more
Case studies: Why bother?
Case studies are one of the most traditional forms of content and, like with most traditional things, there comes a time when people start to question their true value. The new digital era that we now found ourselves in has […]Read more