Lockdown learning: Free online content training
Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.
SK Copy Co is Here2Help
So far, more than 1,100 people have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them.
Five-minute focus on voice search
Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries. Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon Alexa and Echo, Microsoft Cortana and, of course, good old Apple Siri. And I’m sure Read More
Success story interview: Sanina spills the beans in freelance copywriter Q&A
Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the years, she’s worked in the world of print and broadcast journalism, council communications, PR agencies Read More
What’s the purpose of repurposing content?
Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as Read More
Five places to post your blogs
Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t just advantageous for your on-going lead gen either, they can help drive traffic to your Read More
What’s the big deal about podcasts?
This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and everybody seems to be tuning into them. Even me. I had the pleasure of listening Read More
What’s it like to work with SK Copy Co?
So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, thanks to my journalism background. But that’s what my website says, what’s it really like Read More
Why Google is getting personal with its new feed
With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s Read More
Ten reasons to blog
When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than Read More