Aug
03
blog author

Sanina Kaur

With most queries these days being answered with ‘I’ll Google it’, it’s fair to say that search giant, Google, is pretty much engrained in most people’s brains. However, not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s Read More

May
22
blog author

Sanina Kaur

When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than Read More

May
18
blog author

Sanina Kaur

Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, content creation involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for ensuring your site is accessible to everybody, regardless of whether Read More

Apr
04
blog author

Sanina Kaur

Blogging, it’s been around for more than two centuries now, but yet many individuals and businesses still question its purpose. Only the other day, one of my clients asked me about the business benefits of having a blog, and I could see what they were thinking, ‘What’s the point? it’s yet another thing I’ll have Read More