When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there.
That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content is truly king.
Blogs aren’t the be-all and end-all of content creation, they are, of course, just one type of content that can be created. However, they’re an extremely important cog in most businesses’ content generation machines (for the minority who currently may still be mulling blogging over, you might find this previous post of mine useful, ‘The business case for blogging.’)
But before this blog turns into another post in which I discuss the benefits of blogging (which I’ve already done in the previous post I’ve just flagged to you), I’m going to focus on the facts. Here they are…
- 60% of marketers say blog content creation is their top inbound marketing priority. (HubSpot)
- Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot)
- 80% of companies consider their blogs ‘useful’, ‘important’ or ‘critical.’ (HubSpot)
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (TrafficGenerationCafe)
- Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative)
- 346 million people read blogs throughout the world. Adding a blog to your website attracts many of these readers. (Future Buzz)
- In 2016, 36% of Fortune 500 companies have a public blog. (Statista)
- Websites with a blog tend to have 434% more indexed pages (Tech Client)
- Blogs have been rated as one of the top five most trusted sources for accurate online information. (HubSpot)
- 45% of marketers say blogging is the #1 most important piece of their content strategy. (Social Media Examiner)
And the list goes on! There are pages-upon-pages of stats out there that all illustrate just how powerful blogs are both in isolation and as part of your overall content strategy.