Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, it involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for making sure your site is accessible to everybody, regardless of whether they’re viewing it on their desktop, mobile or tablet.

Blogging is a great way to gain credibility. Over time, it helps position you as the voice of authority within your area of expertise. It’s a really valuable way of standing out to readers without giving them the hard sell. Blogging also gives people a behind-the-scenes glimpse of your business, the type of organisation you are, your culture and your values.