Apr
19
blog author

Sanina Kaur

Blogs are a great way of communicating with your audience right now. But can you guarantee yours are going to get read? This article explains how to write readworthy blogs.

Apr
15
blog author

Sanina Kaur

Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.

Feb
13
blog author

Sanina Kaur

We grow up being told cheating’s not the right thing to do. On the whole, this is very true. But in some circumstances, it’s ok to break the rules a teeny tiny bit every now and then and ‘cheat’ at some things, such as making sure your copy is spot on. Not everybody’s a writer Read More

May
30
blog author

Sanina Kaur

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Her writing career started at the age of 17 when she was a taken on by her local newspaper as a trainee reporter. Over the years, she’s worked in the world of print and broadcast journalism, council communications, PR agencies Read More

Apr
30
blog author

Sanina Kaur

Have you come across the phrase ‘repurposing?’ Well in the world of content marketing, us copywriters use it a lot and we do it a lot too. Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as Read More

Mar
21
blog author

Sanina Kaur

Yikes! This month (March), I’ll have been writing for more than 20 years, 21 to be precise. Where has the time gone? Too fast, I can tell you that for nothing. Has it really been 20+ years since I first started out as an intrepid trainee newspaper reporter with my trusty notepad and pen? When Read More

Jan
25
blog author

Sanina Kaur

Blogs are a big deal for businesses these days. According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. Blogs aren’t just advantageous for your on-going lead gen either, they can help drive traffic to your Read More

Dec
10
blog author

Sanina Kaur

This time last year, I never gave podcasts a second thought. In fact, I don’t think I’ve ever given podcasts a second thought. What a difference a year can make because now, podcasts are the ‘in’ thing, they’re everywhere and everybody seems to be tuning into them. Even me. I had the pleasure of listening Read More

Nov
28
blog author

Sanina Kaur

So, what’s it like to work with me? Well, my website says that I’m friendly, reliable and easily accessible. It also says that I produce high quality copy at highly competitive rates and that I can turn copy around quickly, thanks to my journalism background. But that’s what my website says, what’s it really like Read More

Oct
27
blog author

Sanina Kaur

So, you’ve been tasked with writing the next post for your company blog, how do you feel about it? Hopefully, you’ve got plenty of ideas you can’t wait to crack on with and you can get your piece written in no time at all. Job done until the next time. However, it’s not always plain Read More