Why choose SK Copy Co?

  • Why choose SK Copy Co?

    Why choose SK Copy Co?

    Are you having a quick look at this website because you need content or PR support and aren’t sure about whether or not to get in touch with SK Copy Co to discuss your requirements?

    Outsourcing these services to another company is a gamble, because you want whoever you choose to do a good job at a sensible price. But the issue is, there are so many freelancers and agencies out there, all claiming to provide you with the best return on your investment.

    So who do you go with?

    The fact you’re reading this post means you’re potentially thinking about calling on the expertise of a freelancer and not an agency. As freelancers don’t tend to have huge overhead costs like most agencies do, this means they can work at more affordable rates because they haven’t got to mark up their prices.

    Choosing a freelancer means you’re more likely to receive more of a dedicated service (well you will with SK Copy Co, anyway). While freelancers do work for multiple clients, just like agencies do, they tend to be one-man bands.

    What does this mean?

    It means there are only so many clients they can work with at any one time, compared to agencies, who have teams of people, all juggling to manage 8, 9, 10, 11, 12 clients at one time.

    How does SK Copy Co know?

    Sanina Kaur, the Director of SK Copy Co, used to be one of those agency Account Managers…

    So, going back to your original thoughts and the title of this blog, ‘Why Choose SK Copy Co?’ Here are three reasons to help you with your decision:

    REASON 1: ALL-SIDES-OF-THE-FENCE EXPERIENCE

    Journalism, corporate comms, PR & inbound marketing agency background

    SK Copy Co’s run by Sanina Kaur, a former journalist with more than 20 years’ experience. She’s been writing since she first started out in newspaper journalism at the age of 17.

    Sanina left the world of journalism to work at a senior level for two different council corporate communications teams before going on to join some of the best PR and marketing agencies in the Midlands. On top of all that, she’s an inbound marketer and has studied the HubSpot Inbound Certification.

    REASON 2: SOLID INDUSTRY BACKBONE

    Copywriting & PR accreditations/training

    As a seasoned writer and PR professional, SK Copy Co is a member of the main industry bodies within the world of content and Public Relations, as well as an ambassador for the local business community.

    Current memberships and qualifications include:

    • PRCA – the world’s largest professional PR body
    • ProCopywriters – the UK’s largest membership organisation for commercial copywriters. As a content thought leader, Sanina regularly writes blogs for the ProCopywriters website
    • CIPR – Sanina holds a post-graduate qualification from leading PR industry body, the CIPR
    • NCTJ – she’s also sat her journalism exams and;
    • CIM – has attended copywriting courses from the Chartered Institute of Marketing to perfect her copywriting skills
    • The Worcestershire 1000 – SK Copy Co’s one of The Worcestershire 1000, a network of champions for Worcestershire that’s made up of companies, organisations and individuals from across the county

    REASON 3: RESULTS-DRIVEN FOCUS    

    Delivering briefs with extra added value

    Unlike other copywriting and PR professionals, Sanina is unique in the fact her experience spans journalism, corporate comms, PR, inbound marketing and commercial copywriting.

    This means SK Copy Co doesn’t just deliver a brief and leave it at that.

    You’ll receive advice on how to get the best possible results across the board from your content, PR or social media marketing activity, as standard. For instance, has your blog been SEO-optimised? Can your press release be repurposed into a LinkedIn article or other content? Does your social media strategy cover a balanced mix of engagement, promotional and educational posts? Is all of your copy benefit-led?

    For more on what it’s like to have your copy, PR or social media delivered by SK Copy Co, take a look at the rapidly-growing list of client testimonials. Many of the individuals and companies behind these testimonials are long-standing SK Copy Co clients.

    Has this blog helped you decide? Or perhaps you need some more details? Get in touch with Sanina today on 07810 636 748 or sanina@skcopyco.com

     

    Sanina Kaur

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