Knowing what to blog about can be a real headache, especially if you’re putting out several new blog posts a week. Before you know it, you or one of your team are staring at their screen once again wondering what to blog about this time around. It can be a real chore, particularly if Read More

When it comes to content marketing, blogs are right up there in the copy production ranks. I mean, they’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than Read More

What springs to mind when you think about ghostwriting? Is it something ghoulish and eerie or perhaps the phrase conjures up images of autobiographies, book-signings or fictional novels? Contrary to popular belief, ghostwriters aren’t just used by celebs and don’t just belong in the world of literature. These days, they’re being used by an increasing Read More

  Have you found yourself umming and ahing about whether or not you should outsource your content writing? Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about your content. You’d have a dedicated content resource you could use as little or as Read More

Case studies are one of the most traditional forms of content and, like with most traditional things, there comes a time when people start to question their true value. The new digital era that we now found ourselves in has taken content generation to a whole new level in recent years, with the likes of Read More

With 2016 virtually on its way out and 2017 just around the corner, what better time than now to think about the path content marketing will take over the next 12 months. So, without further ado, here are my top content marketing predictions for the year ahead: Prediction # 1: Demand for visual content will Read More

What do you want your readers to do once they’ve finished reading your piece of content? Download your free ebook? Sign up for your next event? Or book a free consultation with you? It’s all very well and good you wanting them to do that, but do they know that? What I mean is, have Read More

With Halloween just around the corner, there’s no time like the present to make sure you don’t get caught out by any nasty surprises involving your content. Demand for content marketing is continuing to snowball by epic proportions, with UK content marketing spend predicted to more than double by 2020. But it’s not the only Read More

In my last blog, I focused on the importance of headlines and why they should never be underestimated. Headlines are the most important part of your copy. Regardless of whether you’re writing a news article, social media update, eshot or newsletter, strong headlines encourage people to read on. According to advertising giant, David Ogilvy, ‘On Read More

Think about the last headline that gripped you. Whether it was online, on the TV, in your social media feed or on the front page of your local newspaper, it’ll have gripped you for a reason. It’s precisely what good, strong headlines do, grab people’s attention, stop them in their tracks (if they’re particularly good) Read More