I’ve been working in copywriting for several years now, but it wasn’t until three(ish) years ago that I stumbled across a new word, ‘personas’ which, as a writer, was a rare delight. It was during the time I first started on my HubSpot journey, a world in which the word ‘persona’ is commonplace. However, just Read More

Landing pages are an integral part of inbound marketing. Get them right and you’ll convert your website visitors into leads. nSounds simple, right? Well, yes, landing pages are straightforward providing they contain the right type of content and design. I’ve been writing landing pages as part of inbound marketing workflows for several years now and Read More

In this special ‘how to’ guide that I produced for B2B Marketing I tap into my journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content. While journalism and content marketing may be two different disciplines, there are several tips and tactics that journalists Read More

Gone are the days when content creation involved crafting copy that’s well constructed and carries your key messages. These days, content creation involves a whole lot more, including ticking the user-friendly box. Having a user-friendly website is no longer an option, it’s a priority for ensuring your site is accessible to everybody, regardless of whether Read More

You want your content to stand out from the rest, be authentic and make a lasting impression on your readers. Easier said than done, right? Not if you have a journalist writing your copy. Now I know what you’re most probably thinking, I’m only saying this because of my journalism background. Well that’s not the case, Read More

Regardless of the size or scale of the project at hand, you want your copywriter to produce content that’s right first time around. There’s nothing more frustrating, or time consuming (for both parties), than having to make endless revisions, particularly if you’ve got a tight deadline to meet. One of the ways you can help ensure Read More