Coast is one of the UK’s most successful occasion wear brands. It’s renowned for being the go-to place for the most beautifully-designed, high quality garments, ranging from feminine dresses and elegant wedding collections to stunning shoes and accessories.
Coast’s marketing team had a backlog of product descriptions that needed to be written and uploaded to the website as soon as possible. Its in-house writers were at full capacity with other content production tasks, which meant some external copywriting support was required.
One of Coast’s copywriters contacted us to see if we could plough through the product descriptions for them with immediate effect. We flexed our schedule to accommodate the brief and started the work straight away, which involved getting to grips with Coast’s tone of voice and internal product description templates.
The product descriptions were given to us in batches and we sent batches of descriptions back to our contact as soon as we completed them, creating a continuous production line of copy.
We started the work immediately and produced more than 200 product descriptions, which received minimal amends, within just a matter of days.
By working with us, Coast filled its product description gaps quickly and easily. Thanks to our ability to immediately understand and run with the brief, it didn’t have to worry about liaising with us too much either. Coast’s content team also knew it could trust us to deliver the copy on time and in line with its requirements.
Here’s a small sample of the 200+ descriptions we worked on:
To find out more about what it’s like to work with SK Copy Co, take a look at our growing list of client testimonials.
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