Coast is one of the UK’s most successful occasion wear brands. It’s renowned for being the go-to place for the most beautifully-designed, high quality garments, ranging from feminine dresses and elegant wedding collections to stunning shoes and accessories.

The requirement

Coast’s marketing team had a backlog of product descriptions that needed to be written and uploaded to the website as soon as possible. Its in-house writers were at full capacity with other content production tasks, which meant some external copywriting support was required.

The solution

One of Coast’s copywriters contacted us to see if we could plough through the product descriptions for them with immediate effect. We flexed our schedule to accommodate the brief and started the work straight away, which involved getting to grips with Coast’s tone of voice and internal product description templates.

The product descriptions were given to us in batches and we sent batches of descriptions back to our contact as soon as we completed them, creating a continuous production line of copy.

The results

We started the work immediately and produced more than 200 product descriptions, which received minimal amends, within just a matter of days.

By working with us, Coast filled its product description gaps quickly and easily. Thanks to our ability to immediately understand and run with the brief, it didn’t have to worry about liaising with us too much either. Coast’s content team also knew it could trust us to deliver the copy on time and in line with its requirements.

Here’s a small sample of the 200+ descriptions we worked on: 

Production description: Effortlessly chic, this maxi dress features a feminine tiered hem and elegant halter neck, giving you an understated dress that speaks volumes on so many levels.


Product description: This stunning mini dress was made to get you noticed. The piece features angel sleeves and lace panelling, as well as all-over leopard print.


Product description: The ultimate loungewear piece, these bottoms are the definition of comfortable. With an elasticated waist, so they fit just right, and slim ribbed detailing, they’re casual and stylish, all rolled into one.


Product description: Embrace summer styling with a bustier top. It comes complete with a curved front, ample straps and full zip back. It’s all you need to go with the rest of your wardrobe. Dress it up or down for seasonal perfection.

To find out more about what it’s like to work with SK Copy Co, take a look at our growing list of client testimonials.

In the meantime, to discuss your website copywriting requirements with us, email




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