Not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s interests. From our current hobbies, to our last train or car journey, Google has plenty on each and every one of us. Just think about all of those searches you’ve carried out over the years. Makes you think, doesn’t it?…

When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.

Tricky decision, isn’t it? On the one hand, if you were to outsource, then you wouldn’t have to worry so much about your content. You’d have a dedicated content resource you could use as little or as much as you like. But then on the other hand, you’d have to trust an external supplier with your content, which can be rather daunting, particularly if you’ve not outsourced it before. Will they be trustworthy? Can you depend on them to deliver within your timescales?

With Halloween just around the corner, there’s no time like the present to make sure you don’t get caught out by any nasty surprises involving your content.

In this special ‘how to’ guide Sanina Kaur, Director of SK Copy Co, produced for B2B Marketing, she taps into her journalism background to share some practical insight on how B2B marketers can take more of a journalistic approach to crafting their content.