Blogging is a great way to gain credibility. Over time, it helps position you as the voice of authority within your area of expertise. It’s a really valuable way of standing out to readers without giving them the hard sell. Blogging also gives people a behind-the-scenes glimpse of your business, the type of organisation you are, your culture and your values.

Regardless of the size or scale of the project at hand, you want your copywriter to produce content that’s right first time around. One of the main ways you can make sure you receive copy that meets your objectives and timescales, is by producing a comprehensive brief. Not sure about the type of detail your brief should cover? Read on for best practice advice on what to include.