Are you planning to use the lockdown to take part in some online learning? This blog lists free online copywriting courses & training you can study now.

So far, more than 1,100 businesses have signed up to support Worcestershire County Council’s Here2Help campaign – and SK Copy Co’s pleased to be one of them. Learn more about what this means right here.

Voice search marketing, also known as voice search optimisation, does exactly what it says on the tin – provides online search results based on voice queries.

Voice searches are carried out using voice recognition technology, such as Google Assistant, Amazon Alexa and Echo, Microsoft Cortana and, of course, good old Apple Siri.

Sanina Kaur, Director of SK Copy Co, has been writing for more than 20 years. Such is her success and dedication to copywriting, that she caught the eye of fellow email marketing copywriter, Haris Halkic, who asked her to feature in his popular freelance copywriting interview series.

Repurposing content involves recycling existing content and giving it a new lease of life. It applies to all different types of copy and can be as simple as turning a blog into an infographic, ebook into a cheat sheet or video into a presentation. So, why do it? Well, it’s a really quick and easy way of generating new copy.

According to HubSpot, companies that blog 11 or more times a month, generate almost three times more traffic than those who never blog or post just once a month. But writing blogs is only half of the process, you need to be sharing them far and wide once you’ve published them.

Podcasts have been around for what seems like forever. You tune into them because you find the author and/or the topic appealing, press play or plug in your headphones, and you’re off. However, a new-found appetite for them, which is steadily on the rise, means they’re fast-becoming the new darling of content marketing.

What’s it really like to work with SK Copy Co? When you’ve given us a brief to write your next blog, brochure, email, e-newsletter, press release or press pack, and aren’t sure what to expect because you’ve not worked with us before? Wonder no more because this blog reveals all…

Not content with being the go-to source of information, Google has stepped things up a gear by improving its current feed so that it’s based on people’s interests. From our current hobbies, to our last train or car journey, Google has plenty on each and every one of us. Just think about all of those searches you’ve carried out over the years. Makes you think, doesn’t it?…

When it comes to content marketing, blogs are right up there in the copy production ranks. They’ve always been up there, but now they’re really up there. That’s because content is massive these days, with an increasing number of marketers ploughing much more of their time, focus and effort into content creation than ever before. Content truly IS king.